Category: Social Media

Emoji Campaign

Fraport AG

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Helden Video

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For some years now, the Fraport AG is a sponsor of the German Bundesliga team Eintracht Frankfurt. For the season 2016/2017, the Fraport AG treated the Eintracht Frankfurt fans to their own Eintracht emojis in order to express the solidarity to the traditional club and its fans. The slogan of this campaign is “Eintracht, wir leben Dich.” which is a German wordplay symbolizing the deep connection of Eintracht and Fraport. The emojis display characteristic football fan emotions, special Eintracht stories and seasonal motifs. The fans can download the emojis for using them on their smartphones, share them in social networks and create their own emoji profile picture: eintracht-wir-leben-dich.de.

On Air: Since August 2016

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Zeynep & Nabil vs. Frankfurter Markthalle

Lagardère Travel Retail

Zeynep & Nabil vs. Frankfurter Markthalle

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It fits like a glove – or as we Germans say, “it sits, fits, wobbles and has air”. On these four keystone messages of selling science our advertising wave regarding the Frankfurter Markthalle was based.

In order to draw attention to our customer’s offer, we did not spare any efforts and worked with real professionals: influencers Zeynep and Nabil from the squad of the Frankfurter Klasse and known from the movies, radio and TV. Who else could give a better brand-fit?

We created a so-called “convincing film” made up of superlatives and comparable to nothing else around.

Come, see and marvel!

On air: August 31, 2017

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Image campaign for Premier Inn

Premier Inn GmbH

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Great Britain’s top rated hotel brand is expanding and is expected to operate 20 sites in Germany by the end of 2020. However, brand awareness is rather low over here so far. We are committed to change this.

In order to attract attention, we are borrowing several clichés in a humorous way. Our first campaign motive points out, how to make oneself comfortable in Hypnos’ royal beds: the round has to go into the square!

Together with our partner Bplus we developed a campaign concept, which includes both always on measures as well as components focussed on new sites opening. The campaign will be present in programmatic display ads, Social Media, native ads and in the cityscape of new sites in digital out of home media. Besides strategy, conception and implementation were also responsible for media planing and media buying.

On air: January to April 2020

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Promotion campaign for Premier Inn

Premier Inn GmbH

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On the way to a “new normality” after the corona lockdown people look for companions to help them avoiding more complications and making their lives as easy as possible. Everybody longs to be spontaneous again – especially when travelling is concerned.

Therefore, Premier Inn Germany decided to offer each of their rooms for 39 € until August 20^th and, most importantly, they guarantee extremely flexible booking conditions. So, clients are able to plan a holiday and postpone or cancel it easily, if necessary. Our task was to develop a sales campaign that encourages people to plan a city trip or visit their relatives in Germany and book a stay at Premier Inn.

The combination of spontaneity and flexibility guided us to the message: “Wir machen es einfach.” (It´s as simple as that). With this we rolled out a campaign including video content on YouTube, Social Media Content (Facebook/Instagram), an online banner campaign, Native ads and Radio ads on Spotify.

On air: since May 26th, 2020

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INTER CyberGuard

INTER Versicherungsgruppe

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The usage of the internet increases day by day. It has become very attractive for criminals due to the inexperience of the users, infinite possibilities of fraud paired with the anonymity and complex prosecution.

Whether threats in the area of online banking, online shopping or the harm of software of domestic computers – the numbers of offences increases as well as the creativity of the perps. The risk of becoming a victim of data theft, a hacker attack or cyber-mobbing is as high as it has never been before – and even rising.

To ensure the best protection possible the INTER Versicherungsgruppe has developed a comprehensive service package for the protection against cybercrime that addresses private individuals.

In collaboration with brandstoryarchitects and other partners we accompanied the product launch. Thereby we´ve developed the core element of the communication: the personified INTER CyberGuard as a „helping hand” and „care giver”, who protects the user against the countless threats and is there for them in every possible moment: preventively by providing security software and data backups or by the compensation of damage of hardware and software including data recovery or with a support package in case of cyber-mobbing.

First steps of implementation were the integration of the concept in the product marketplace and performance activities such as display advertising, social ads and video placements.

On air: since November 27th, 2017

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Campaigning with the Australian Outback

Tourism Northern Territory

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How can we attract even more backpackers, to travel the Australian Outback? The Northern Territory, STA Travel as well as Erlebe Fernreisen raised this question, as they asked us to provide a campaign especially for young people. It includes the both development of a campaign concept and the implementation of media actions.

Backpackers love adventures, untouched nature, unique moments and fascinating encounters – which are provided in the Northern Territory in abundance. Therefore, we combined the Destination with this special way to travel according to the motto “Jetzt Outbackpacker werden!”. We presented these incomparable experiences with with emotional pictures and young texts among several distribution channels.

Together with our partner Bplus we developed an agile campaign concept, which includes a really close coordination of content and placements to achieve optimal level of control of gained user data during the campaign. Thus, we were able to ensure an efficient use of budget for programmatic components (Display Ads), editorial controbutions (Native Ads) and Social Media from the beginning. This setup was reviewed and optimised during the campaign process.

The results are very impressive, as they even exceeded the expectations. If you are interested in detailed information feel free to contact us.

On air: September to December 2018

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Brand campaign for Premier Inn

Premier Inn Germany

Video Liebe

Video Shopping

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After having to stop our first campaign for Premier Inn in March 2020 after only a few weeks being on air we are all the more pleased to roll out our brand new work.

This time, we are taking desire for freedom, fellowship and travel as an occasion to convince people that there is currently no more attractive product on the German hospitality market – and furthermore with an affordable rate.

Together with our Partner Bplus we´ve developed a creative and media strategy that is primarily intended to increase brand awareness and also support booking intent for the hotels in Germany.

On air: since May 2021

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Campaign “Klimabonus” Austria

Sodexo Benefits & Rewards Services Austria GmbH

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In Austria, CO2 has had a price since October 2022, making environmentally harmful behavior more expensive. The additional money generated by the reform is returned directly to citizens in the form of the “Klimabonus”. The Klimabonus is either paid directly into bank accounts or sent to Austrian citizens in the form of Sodexo vouchers by post, which can be redeemed in stores.

To communicate the action and support participating merchants, we were allowed to develop a campaign that puts the voucher and its function prominently in the spotlight. In addition, our designs can be ordered and used as print templates and for use on social media channels by participating merchants.

On air: November 2022

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Littering-Campaign “RESPECT OFFENBACH”

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HR Morningshow 12. Mai 2023

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RESPECT OFFENBACH – this is the motto of our cross-media campaign for Stadtwerke Offenbach. On the occasion of the introduction of the new schedule of fines, we draw attention to the fact that carelessly throwing away cigarettes, chewing gum, packaging and all kinds of other things will become significantly more expensive.

Posters, cinema spots, and social media measures promote a more conscious approach to the environment. The three motifs “Kippi”, “Mülli”, and “Shitti” each represent different types of pollution and are each implemented for different target groups.

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#noVideoMonth

Press pause. And rethink digital advertising. ⏸

How sustainable are digital marketing activities? In fact, they have a significant CO2 footprint. Especially when a lot of video content is used. Yes, videos work well and engage people – but they also cause much higher CO2 emissions than static assets – from production to distribution.

To raise awareness on this issue, we have created the #noVideoMonth for the B Corp Community, drawing attention to CO2 emissions in digital marketing. We paused our video activities in April and only displayed static content.

Not to never make videos again. But to create awareness for the sustainable use of videos. Numerous B Corps where participating in this campaign – but also other companies joined. The toolkit provided content templates and additional information.

Campaign_Toolkit_noVideo_10_03_2023Final Herunterladen

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