Sodexo Benefits & Rewards Services Austria GmbH
In Austria, CO2 has had a price since October 2022, making environmentally harmful behavior more expensive. The additional money generated by the reform is returned directly to citizens in the form of the “Klimabonus”. The Klimabonus is either paid directly into bank accounts or sent to Austrian citizens in the form of Sodexo vouchers by post, which can be redeemed in stores.
To communicate the action and support participating merchants, we were allowed to develop a campaign that puts the voucher and its function prominently in the spotlight. In addition, our designs can be ordered and used as print templates and for use on social media channels by participating merchants.
On air: November 2022