Since September 2016, we send the patients of the Agaplesion Markus Hospital Frankfurt on a discovery journey through their lives with the help of our Memory Map. For the therapeutic work we have developed a giant map of Germany including a set of round about 100 magnetic cards. These are supposed to bring to life the patients’ memories of their experiences, families, friends and other things important to them. Together with the staff, they can draw their very personal paths of life, using motifs from topics like home, childhood, sports or holidays to positively support them during their hospital treatment.
Most people know about the breathtaking landscapes and fascinating wildlife they can experience during their holiday in Australia. However, culicaric highlights are less known, even though they are equally important for choosing a travel destination. We changed the situation using a Europe-wide prize competition including plenty of media activities as well as cooperations with restaurants (e.g. 500 canteens of Eurest in Germany). You’ve missed the campaign? You can also stimulate your appetite for a culinary trip to Australia at australia.com.
In case you didn’t know: the heraldic animal of Eintracht Frankfurt is an eagle. Only one reason for the Fraport AG to set up the two Hessian eagles “Maurizio & Fränk” as campaign protagonists within the Fraport sponsoring at Eintracht between 2012 and 2015. They have been in ‘a secret mission’, analyzed opposing teams down to the smallest detail and played numerous practical jokes. The Highlight: An augmented reality app in which the fans of Eintracht Frankfurt could demonstrate their skills with Maurizio & Fränk on the goal wall and further beat their friends’ highscores on Facebook.
You can have many dreamlike encounters in Australia, but an absolutely fascinating experience is a voyage of discovery into Aboriginal Australia. This original Australia with its exceptional people, stories and places was the key topic of a national cinema campaign with Dertour and Singapore Airlines as partners. A 32-page broschure accompanied the campaign, featuring this impressive “Aboriginal Australia” as well as some local Aboriginal tour operators. Additionally, print material for an Aboriginal roadshow in 5 German cities was produced, vividly illustrating Aborignal Australia and its offers to German tour operators. Discover more of the mysterious world of the Aborigines on australia.com.
How to celebrate 15 years of continuous sponsoring engagement of the Fraport AG at Bundesliga club Eintracht Frankfurt? With a communication campaign humorously looking back at the eventful years and celebrating the partnership in accordance with the characteristics of the club. Suddenly, Eintracht Frankfurt becomes Eintracht-Fraport and presents nearly 70 picture puzzles showing events, individuals and anecdotes of 15 years of joint activity. Even confirmed fans worked up a sweat while trying to solve the puzzles and therefore were rewarded with great prizes. If you got curious how many Eintracht puzzles you could crack: at respektive1 we have collected them all on one giant poster. We are looking forward to visitors who are ready to guess!
Imagine there are elections and no one cares … That was what we wanted to avoid for the SPD Sulzbach in the local elections 2016. Therefore we developed a campaign to activate SPD voters and win new ones. The claim of the multi-channel campaign was „Wir schreiben SULZBACH groß.“ and was focused on the key subjects of the local SPD. To stand out, the design is young and up to date which made a striking difference to the competitor’s campaigns. We developed outdoor posters, print ads and distributed “Bürgerbriefe” to all households in Sulzbach weekly. The campaign was closed with public events and the first edition of the „Sulzbacher Klartext“.
The Fraport AG supports the exhibition ‘Blind Passenger’ of the Dialogue Museum Frankfurt, where there is “nothing to see” (according to the organisers). We drew attention to this by putting the headline in braille on a black background.
To experience the fascinating aquatic and coastal life of Australia with all the senses, a virtual reality app was established enabling viewers to directly “dive into” this incredible adventure. Both, the experiences and the app, were promoted by a 32-page supplement in Geo Saison and Zeit Reisen (with an edition of 50.000 copies) as well as by a national online campaign. As an incentive for using the app there was a chance to win a dream journey to South Australia. The campaign was a resounding success: Almost 10.000 supplement readers were interested and scanned the QR code to download the app – that´s a response of almost 20%. Are you up to dive into the Australian aquatic and coastal world, too? The virtual reality app is available for download on australia.com.
Ministry of Health, Equalities, Care and Ageing of North Rhine-Westphalia
With our campaign “Fellow humans. Also with dementia.” in North Rhine-Westphalia, we want to help people with dementia to no longer be branded as different, but rather be integrated as valuable members of society. We boldly show people with a stamp on their forehead or cheek, accentuating personality traits which are not linked with dementia at first glance. Thus, we emphasize the status of dementia patients as human beings like you and me and initiate a process of reflection in society. Important information and the possibility to personally stand up for people with dementia are available at the campaign’s website mensch.nrw.
For some years now, the Fraport AG is a sponsor of the German Bundesliga team Eintracht Frankfurt. For the season 2016/2017, the Fraport AG treated the Eintracht Frankfurt fans to their own Eintracht emojis in order to express the solidarity to the traditional club and its fans. The slogan of this campaign is “Eintracht, wir leben Dich.” which is a German wordplay symbolizing the deep connection of Eintracht and Fraport. The emojis display characteristic football fan emotions, special Eintracht stories and seasonal motifs. The fans can download the emojis for using them on their smartphones, share them in social networks and create their own emoji profile picture: eintracht-wir-leben-dich.de.