On our way to an agency that does business with a publicly minded and ecological approach we ask ourselves: What is the added value of our work for all stakeholders and the environment? And how will we be able to keep on expanding our contribution in the future? This also includes the media spent of our clients, as they represent the lion´s share of the budget. Therefore, we will optimize these, too.
We’ve already taken the first step towards a sustainable media buy with our partner Bplus by offering all media services in carbon-neutral way. That includes strategy, planning and buying, but also the net spends, of course. We name this: ECOSITIVE.
However, that will not be the end of the road. We’re working on our vision of investing our clients’ budgets in channels with a sustainable business model only. Of course, by making sure the performance is acceptable. We’re on a long journey. But the mission has started.
For airlines the path to a successful future starts at the hotspot Frankfurt Airport. Our task: To develop a design concept for a trade fair presence for the Fraport AG and various accompanying advertising materials supporting the acquisition of new airlines which e.g. could be seen at the WorldRoutes fair in Chengdu from 24 to 27 September 2016.
“Australia isn’t just a place you see, it’s a place you feel.” This was the motto for a campaign to showcase the travel destination Australia with its range of facets (scenic, culinaric and cultural). It was placed in an editorial environment connected to a travel offer from Etihad Aiways. We concentrated on a thematic focus and, therefore, developed customized and prepared content-elements (texts, pictures and videos). These elements were accomapnied by display and text ads, in order to ensure traffic on the australia.com landing page. Simultaneously, a nationwide TV and cinema campaign provided the required awareness.
In no other country in the world your Work & Travel stay will be as relaxed and laid-back as it is in Australia. And, no one has better offers for it than STA Travel. We emphasized this fact with a regional radio and editorial online campaign.
For many years now mascot ‘Fluggi’ signifies the Frankfurt Airport and was literally revitalized in April 2015: Since then, he welcomes passengers from foreign countries as a cuddly walking act, is travelling trough kindergardens as well as schools to explain the fascinating world of the airport, walks over the Zeil in Frankfurt and draws a smile on the faces of the visitors of the ITB in Berlin.
Since September 2016, we send the patients of the Agaplesion Markus Hospital Frankfurt on a discovery journey through their lives with the help of our Memory Map. For the therapeutic work we have developed a giant map of Germany including a set of round about 100 magnetic cards. These are supposed to bring to life the patients’ memories of their experiences, families, friends and other things important to them. Together with the staff, they can draw their very personal paths of life, using motifs from topics like home, childhood, sports or holidays to positively support them during their hospital treatment.
Most people know about the breathtaking landscapes and fascinating wildlife they can experience during their holiday in Australia. However, culicaric highlights are less known, even though they are equally important for choosing a travel destination. We changed the situation using a Europe-wide prize competition including plenty of media activities as well as cooperations with restaurants (e.g. 500 canteens of Eurest in Germany). You’ve missed the campaign? You can also stimulate your appetite for a culinary trip to Australia at australia.com.
In case you didn’t know: the heraldic animal of Eintracht Frankfurt is an eagle. Only one reason for the Fraport AG to set up the two Hessian eagles “Maurizio & Fränk” as campaign protagonists within the Fraport sponsoring at Eintracht between 2012 and 2015. They have been in ‘a secret mission’, analyzed opposing teams down to the smallest detail and played numerous practical jokes. The Highlight: An augmented reality app in which the fans of Eintracht Frankfurt could demonstrate their skills with Maurizio & Fränk on the goal wall and further beat their friends’ highscores on Facebook.
We transferred the STRABAG concern’s superior design guidelines into special requirements of the subsidiary STRABAG Property and Facility Services GmbH. Besides the definition of guidelines regarding the relevant communication activities in a corporate design manual we developed numerous print, online and event materials.
You can have many dreamlike encounters in Australia, but an absolutely fascinating experience is a voyage of discovery into Aboriginal Australia. This original Australia with its exceptional people, stories and places was the key topic of a national cinema campaign with Dertour and Singapore Airlines as partners. A 32-page broschure accompanied the campaign, featuring this impressive “Aboriginal Australia” as well as some local Aboriginal tour operators. Additionally, print material for an Aboriginal roadshow in 5 German cities was produced, vividly illustrating Aborignal Australia and its offers to German tour operators. Discover more of the mysterious world of the Aborigines on australia.com.