Since September 2016, we send the patients of the Agaplesion Markus Hospital Frankfurt on a discovery journey through their lives with the help of our Memory Map. For the therapeutic work we have developed a giant map of Germany including a set of round about 100 magnetic cards. These are supposed to bring to life the patients’ memories of their experiences, families, friends and other things important to them. Together with the staff, they can draw their very personal paths of life, using motifs from topics like home, childhood, sports or holidays to positively support them during their hospital treatment.
How to celebrate 15 years of continuous sponsoring engagement of the Fraport AG at Bundesliga club Eintracht Frankfurt? With a communication campaign humorously looking back at the eventful years and celebrating the partnership in accordance with the characteristics of the club. Suddenly, Eintracht Frankfurt becomes Eintracht-Fraport and presents nearly 70 picture puzzles showing events, individuals and anecdotes of 15 years of joint activity. Even confirmed fans worked up a sweat while trying to solve the puzzles and therefore were rewarded with great prizes. If you got curious how many Eintracht puzzles you could crack: at respektive1 we have collected them all on one giant poster. We are looking forward to visitors who are ready to guess!
The Fraport AG supports the exhibition ‘Blind Passenger’ of the Dialogue Museum Frankfurt, where there is “nothing to see” (according to the organisers). We drew attention to this by putting the headline in braille on a black background.
To experience the fascinating aquatic and coastal life of Australia with all the senses, a virtual reality app was established enabling viewers to directly “dive into” this incredible adventure. Both, the experiences and the app, were promoted by a 32-page supplement in Geo Saison and Zeit Reisen (with an edition of 50.000 copies) as well as by a national online campaign. As an incentive for using the app there was a chance to win a dream journey to South Australia. The campaign was a resounding success: Almost 10.000 supplement readers were interested and scanned the QR code to download the app – that´s a response of almost 20%. Are you up to dive into the Australian aquatic and coastal world, too? The virtual reality app is available for download on australia.com.
Ministry of Health, Equalities, Care and Ageing of North Rhine-Westphalia
With our campaign “Fellow humans. Also with dementia.” in North Rhine-Westphalia, we want to help people with dementia to no longer be branded as different, but rather be integrated as valuable members of society. We boldly show people with a stamp on their forehead or cheek, accentuating personality traits which are not linked with dementia at first glance. Thus, we emphasize the status of dementia patients as human beings like you and me and initiate a process of reflection in society. Important information and the possibility to personally stand up for people with dementia are available at the campaign’s website mensch.nrw.
For some years now, the Fraport AG is a sponsor of the German Bundesliga team Eintracht Frankfurt. For the season 2016/2017, the Fraport AG treated the Eintracht Frankfurt fans to their own Eintracht emojis in order to express the solidarity to the traditional club and its fans. The slogan of this campaign is “Eintracht, wir leben Dich.” which is a German wordplay symbolizing the deep connection of Eintracht and Fraport. The emojis display characteristic football fan emotions, special Eintracht stories and seasonal motifs. The fans can download the emojis for using them on their smartphones, share them in social networks and create their own emoji profile picture: eintracht-wir-leben-dich.de.
What have banks to offer in times of low interest rates and in lack of unique selling points? Their core business no longer provides any answers.
In order to keep their clients, banks and savings banks can now strike out new directions with immediate effect. Particularly with offers, which are not annoying, but exactly fitting to their clients’ needs and life situations. And which will be provided exclusively to the participating bank’s customer base.
VALUEMALL is an exclusive added-value world, regularly offering bank customers convincing arguments to keep their loyalty trough all stages of their lifes. It operates as a partner of banks, a distribution channel for trading as well as a benefit portal for customers.
For this completely new approach, we designed the entire brand from scratch as well as its brand identity and accompany the market launch. As a first step, we developed the brand name and a logo, the design of the basic office equipment and the concept and implementation of the website. A launch campaign and several accompanying material is currently created.
Offenbach thinks fresh! Stadtwerke Offenbach illustrate this fact by using their mobility concept and provide every citizen of Offenbach the space and the atmosphere to be creative as well as innovative. We make these thoughts visible on a bus: Icons, illustrations and speech bubbles showcase the innovative concept and visualize the thoughts of the passengers at the same time.
Why travelling with Qantas is unique? The experience of one of t e oldest airlines in the world, highest quality and security standards and something you will never find anywhere else: the warm and kind Australian service.
But: Within the last years, exactly this important message has been neglected in communication in Germany. So it was time to bring back the „Spirit of Australia“ into the new sales material.
It fits like a glove – or as we Germans say, “it sits, fits, wobbles and has air”. On these four keystone messages of selling science our advertising wave regarding the Frankfurter Markthallewas based.
In order to draw attention to our customer’s offer, we did not spare any efforts and worked with real professionals: influencers Zeynep and Nabil from the squad of the Frankfurter Klasseand known from the movies, radio and TV. Who else could give a better brand-fit?
We created a so-called “convincing film” made up of superlatives and comparable to nothing else around.