15 Years of Eintracht-Fraport

Fraport AG

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How to celebrate 15 years of continuous sponsoring engagement of the Fraport AG at Bundesliga club Eintracht Frankfurt? With a communication campaign humorously looking back at the eventful years and celebrating the partnership in accordance with the characteristics of the club. Suddenly, Eintracht Frankfurt becomes Eintracht-Fraport and presents nearly 70 picture puzzles showing events, individuals and anecdotes of 15 years of joint activity. Even confirmed fans worked up a sweat while trying to solve the puzzles and therefore were rewarded with great prizes. If you got curious how many Eintracht puzzles you could crack: at respektive1 we have collected them all on one giant poster. We are looking forward to visitors who are ready to guess!

On Air: August to May 2016

Australia in 360 Degrees

Tourism Australia

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To experience the fascinating aquatic and coastal life of Australia with all the senses, a virtual reality app was established enabling viewers to directly “dive into” this incredible adventure. Both, the experiences and the app, were promoted by a 32-page supplement in Geo Saison and Zeit Reisen (with an edition of 50.000 copies) as well as by a national online campaign. As an incentive for using the app there was a chance to win a dream journey to South Australia. The campaign was a resounding success: Almost 10.000 supplement readers were interested and scanned the QR code to download the app – that´s a response of almost 20%. Are you up to dive into the Australian aquatic and coastal world, too? The virtual reality app is available for download on australia.com.

On air: May/June 2016

Dementia Campaign

Ministry of Health, Equalities, Care and Ageing of North Rhine-Westphalia

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With our campaign “Fellow humans. Also with dementia.” in North Rhine-Westphalia, we want to help people with dementia to no longer be branded as different, but rather be integrated as valuable members of society. We boldly show people with a stamp on their forehead or cheek, accentuating personality traits which are not linked with dementia at first glance. Thus, we emphasize the status of dementia patients as human beings like you and me and initiate a process of reflection in society. Important information and the possibility to personally stand up for people with dementia are available at the campaign’s website mensch.nrw.

On air: November 2016 to February 2017

Emoji Campaign

Fraport AG

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For some years now, the Fraport AG is a sponsor of the German Bundesliga team Eintracht Frankfurt. For the season 2016/2017, the Fraport AG treated the Eintracht Frankfurt fans to their own Eintracht emojis in order to express the solidarity to the traditional club and its fans. The slogan of this campaign is “Eintracht, wir leben Dich.” which is a German wordplay symbolizing the deep connection of Eintracht and Fraport. The emojis display characteristic football fan emotions, special Eintracht stories and seasonal motifs. The fans can download the emojis for using them on their smartphones, share them in social networks and create their own emoji profile picture: eintracht-wir-leben-dich.de.

On Air: Since August 2016

Brand concept VALUEMALL

VALUEMALL GmbH

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What have banks to offer in times of low interest rates and in lack of unique selling points? Their core business no longer provides any answers.

In order to keep their clients, banks and savings banks can now strike out new directions with immediate effect. Particularly with offers, which are not annoying, but exactly fitting to their clients’ needs and life situations. And which will be provided exclusively to the participating bank’s customer base.

VALUEMALL is an exclusive added-value world, regularly offering bank customers convincing arguments to keep their loyalty trough all stages of their lifes. It operates as a partner of banks, a distribution channel for trading as well as a benefit portal for customers.

For this completely new approach, we designed the entire brand from scratch as well as its brand identity and accompany the market launch. As a first step, we developed the brand name and a logo, the design of the basic office equipment and the concept and implementation of the website. A launch campaign and several accompanying material is currently created.

On air: since January 2017

Zeynep & Nabil vs. Frankfurter Markthalle

Lagardère Travel Retail

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It fits like a glove – or as we Germans say, “it sits, fits, wobbles and has air”. On these four keystone messages of selling science our advertising wave regarding the Frankfurter Markthalle was based.

In order to draw attention to our customer’s offer, we did not spare any efforts and worked with real professionals: influencers Zeynep and Nabil from the squad of the Frankfurter Klasse and known from the movies, radio and TV. Who else could give a better brand-fit?

We created a so-called “convincing film” made up of superlatives and comparable to nothing else around.

Come, see and marvel!

On air: August 31, 2017

Image campaign for Premier Inn

Premier Inn GmbH

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Great Britain’s top rated hotel brand is expanding and is expected to operate 20 sites in Germany by the end of 2020. However, brand awareness is rather low over here so far. We are committed to change this.

In order to attract attention, we are borrowing several clichés in a humorous way. Our first campaign motive points out, how to make oneself comfortable in Hypnos’ royal beds: the round has to go into the square!

Together with our partner Bplus we developed a campaign concept, which includes both always on measures as well as components focussed on new sites opening. The campaign will be present in programmatic display ads, Social Media, native ads and in the cityscape of new sites in digital out of home media. Besides strategy, conception and implementation were also responsible for media planing and media buying.

On air: January to April 2020

INTER CyberGuard

INTER Versicherungsgruppe

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The usage of the internet increases day by day. It has become very attractive for criminals due to the inexperience of the users, infinite possibilities of fraud paired with the anonymity and complex prosecution.

Whether threats in the area of online banking, online shopping or the harm of software of domestic computers – the numbers of offences increases as well as the creativity of the perps. The risk of becoming a victim of data theft, a hacker attack or cyber-mobbing is as high as it has never been before – and even rising.

To ensure the best protection possible the INTER Versicherungsgruppe has developed a comprehensive service package for the protection against cybercrime that addresses private individuals.

In collaboration with brandstoryarchitects and other partners we accompanied the product launch. Thereby we´ve developed the core element of the communication: the personified INTER CyberGuard as a „helping hand” and „care giver”, who protects the user against the countless threats and is there for them in every possible moment: preventively by providing security software and data backups or by the compensation of damage of hardware and software including data recovery or with a support package in case of cyber-mobbing.

First steps of implementation were the integration of the concept in the product marketplace and performance activities such as display advertising, social ads and video placements.

On air: since November 27th, 2017

Really the better alternative.

Polarstern GmbH

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For the independent eco energy provider Polarstern we developed and implemented an online display advertising campaign.

There is one big difference between Polarstern and its competitors: Polarstern does no “greenwashing” concerning its products and, therefore, is “Really” (“Wirklich”) ecological. This “Really” stresses the competence, the sustainability, the honesty and the transparency of Polarstern – qualities other providers (especially the big ones) do not have.

That´s why we highlighted the “Really” by picking up the political context of the late summer 2018 in Germany that was characterized by the development in and around the Hambacher Forst.

On air: since September 27th, 2018

Campaigning with the Australian Outback

Tourism Northern Territory

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How can we attract even more backpackers, to travel the Australian Outback? The Northern Territory, STA Travel as well as Erlebe Fernreisen raised this question, as they asked us to provide a campaign especially for young people. It includes the both development of a campaign concept and the implementation of media actions.

Backpackers love adventures, untouched nature, unique moments and fascinating encounters – which are provided in the Northern Territory in abundance. Therefore, we combined the Destination with this special way to travel according to the motto “Jetzt Outbackpacker werden!”. We presented these incomparable experiences with with emotional pictures and young texts among several distribution channels.

Together with our partner Bplus we developed an agile campaign concept, which includes a really close coordination of content and placements to achieve optimal level of control of gained user data during the campaign. Thus, we were able to ensure an efficient use of budget for programmatic components (Display Ads), editorial controbutions (Native Ads) and Social Media from the beginning. This setup was reviewed and optimised during the campaign process.

The results are very impressive, as they even exceeded the expectations. If you are interested in detailed information feel free to contact us.

On air: September to December 2018