Restaurant Australia

Tourism Australia/Compass Group

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Most people know about the breathtaking landscapes and fascinating wildlife they can experience during their holiday in Australia. However, culicaric highlights are less known, even though they are equally important for choosing a travel destination. We changed the situation using a Europe-wide prize competition including plenty of media activities as well as cooperations with restaurants (e.g. 500 canteens of Eurest in Germany). You’ve missed the campaign? You can also stimulate your appetite for a culinary trip to Australia at australia.com.

On air: April to June 2015

15 Years of Eintracht-Fraport

Fraport AG

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How to celebrate 15 years of continuous sponsoring engagement of the Fraport AG at Bundesliga club Eintracht Frankfurt? With a communication campaign humorously looking back at the eventful years and celebrating the partnership in accordance with the characteristics of the club. Suddenly, Eintracht Frankfurt becomes Eintracht-Fraport and presents nearly 70 picture puzzles showing events, individuals and anecdotes of 15 years of joint activity. Even confirmed fans worked up a sweat while trying to solve the puzzles and therefore were rewarded with great prizes. If you got curious how many Eintracht puzzles you could crack: at respektive1 we have collected them all on one giant poster. We are looking forward to visitors who are ready to guess!

On Air: August to May 2016

Australia in 360 Degrees

Tourism Australia

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To experience the fascinating aquatic and coastal life of Australia with all the senses, a virtual reality app was established enabling viewers to directly “dive into” this incredible adventure. Both, the experiences and the app, were promoted by a 32-page supplement in Geo Saison and Zeit Reisen (with an edition of 50.000 copies) as well as by a national online campaign. As an incentive for using the app there was a chance to win a dream journey to South Australia. The campaign was a resounding success: Almost 10.000 supplement readers were interested and scanned the QR code to download the app – that´s a response of almost 20%. Are you up to dive into the Australian aquatic and coastal world, too? The virtual reality app is available for download on australia.com.

On air: May/June 2016

Dementia Campaign

Ministry of Health, Equalities, Care and Ageing of North Rhine-Westphalia

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With our campaign “Fellow humans. Also with dementia.” in North Rhine-Westphalia, we want to help people with dementia to no longer be branded as different, but rather be integrated as valuable members of society. We boldly show people with a stamp on their forehead or cheek, accentuating personality traits which are not linked with dementia at first glance. Thus, we emphasize the status of dementia patients as human beings like you and me and initiate a process of reflection in society. Important information and the possibility to personally stand up for people with dementia are available at the campaign’s website mensch.nrw.

On air: November 2016 to February 2017

Emoji Campaign

Fraport AG

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For some years now, the Fraport AG is a sponsor of the German Bundesliga team Eintracht Frankfurt. For the season 2016/2017, the Fraport AG treated the Eintracht Frankfurt fans to their own Eintracht emojis in order to express the solidarity to the traditional club and its fans. The slogan of this campaign is “Eintracht, wir leben Dich.” which is a German wordplay symbolizing the deep connection of Eintracht and Fraport. The emojis display characteristic football fan emotions, special Eintracht stories and seasonal motifs. The fans can download the emojis for using them on their smartphones, share them in social networks and create their own emoji profile picture: eintracht-wir-leben-dich.de.

On Air: Since August 2016

Brand concept VALUEMALL

VALUEMALL GmbH

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What have banks to offer in times of low interest rates and in lack of unique selling points? Their core business no longer provides any answers.

In order to keep their clients, banks and savings banks can now strike out new directions with immediate effect. Particularly with offers, which are not annoying, but exactly fitting to their clients’ needs and life situations. And which will be provided exclusively to the participating bank’s customer base.

VALUEMALL is an exclusive added-value world, regularly offering bank customers convincing arguments to keep their loyalty trough all stages of their lifes. It operates as a partner of banks, a distribution channel for trading as well as a benefit portal for customers.

For this completely new approach, we designed the entire brand from scratch as well as its brand identity and accompany the market launch. As a first step, we developed the brand name and a logo, the design of the basic office equipment and the concept and implementation of the website. A launch campaign and several accompanying material is currently created.

On air: since January 2017

Easter Promotion „Frankfurter Markthalle“

Lagardère Travel Retail

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Feed before you eat! Within our promotion for the „Frankfurter Markthalle“ the rabbits hidden in the 360-degree-panorama wanted to be fed with carrots before the participants received their well-deserved reward in the form of vouchers. These could either be redeemed at the various gastronomic offers or turned into a donation for the „Stiftung Bärenherz“, which parents, cares and provides support for children with a life-shortening disease, regardless of their culture, origin and religion.

On air: April 2017

Zeynep & Nabil vs. Frankfurter Markthalle

Lagardère Travel Retail

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It fits like a glove – or as we Germans say, “it sits, fits, wobbles and has air”. On these four keystone messages of selling science our advertising wave regarding the Frankfurter Markthalle was based.

In order to draw attention to our customer’s offer, we did not spare any efforts and worked with real professionals: influencers Zeynep and Nabil from the squad of the Frankfurter Klasse and known from the movies, radio and TV. Who else could give a better brand-fit?

We created a so-called “convincing film” made up of superlatives and comparable to nothing else around.

Come, see and marvel!

On air: August 31, 2017

Image campaign for Premier Inn

Premier Inn GmbH

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Great Britain’s top rated hotel brand is expanding and is expected to operate 20 sites in Germany by the end of 2020. However, brand awareness is rather low over here so far. We are committed to change this.

In order to attract attention, we are borrowing several clichés in a humorous way. Our first campaign motive points out, how to make oneself comfortable in Hypnos’ royal beds: the round has to go into the square!

Together with our partner Bplus we developed a campaign concept, which includes both always on measures as well as components focussed on new sites opening. The campaign will be present in programmatic display ads, Social Media, native ads and in the cityscape of new sites in digital out of home media. Besides strategy, conception and implementation were also responsible for media planing and media buying.

On air: January to April 2020

INTER CyberGuard

INTER Versicherungsgruppe

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The usage of the internet increases day by day. It has become very attractive for criminals due to the inexperience of the users, infinite possibilities of fraud paired with the anonymity and complex prosecution.

Whether threats in the area of online banking, online shopping or the harm of software of domestic computers – the numbers of offences increases as well as the creativity of the perps. The risk of becoming a victim of data theft, a hacker attack or cyber-mobbing is as high as it has never been before – and even rising.

To ensure the best protection possible the INTER Versicherungsgruppe has developed a comprehensive service package for the protection against cybercrime that addresses private individuals.

In collaboration with brandstoryarchitects and other partners we accompanied the product launch. Thereby we´ve developed the core element of the communication: the personified INTER CyberGuard as a „helping hand” and „care giver”, who protects the user against the countless threats and is there for them in every possible moment: preventively by providing security software and data backups or by the compensation of damage of hardware and software including data recovery or with a support package in case of cyber-mobbing.

First steps of implementation were the integration of the concept in the product marketplace and performance activities such as display advertising, social ads and video placements.

On air: since November 27th, 2017