For the independent eco energy provider Polarstern we developed and implemented an online display advertising campaign.
There is one big difference between Polarstern and its competitors: Polarstern does no “greenwashing” concerning its products and, therefore, is “Really” (“Wirklich”) ecological. This “Really” stresses the competence, the sustainability, the honesty and the transparency of Polarstern – qualities other providers (especially the big ones) do not have.
That´s why we highlighted the “Really” by picking up the political context of the late summer 2018 in Germany that was characterized by the development in and around the Hambacher Forst.
On air: since September 27th, 2018