On our way to an agency that does business with a publicly minded and ecological approach we ask ourselves: What is the added value of our work for all stakeholders and the environment? And how will we be able to keep on expanding our contribution in the future? This also includes the media spent of our clients, as they represent the lion´s share of the budget. Therefore, we will optimize these, too.
We’ve already taken the first step towards a sustainable media buy with our partner Bplus by offering all media services in carbon-neutral way. That includes strategy, planning and buying, but also the net spends, of course. We name this: ECOSITIVE.
However, that will not be the end of the road. We’re working on our vision of investing our clients’ budgets in channels with a sustainable business model only. Of course, by making sure the performance is acceptable. We’re on a long journey. But the mission has started.
How to celebrate 15 years of continuous sponsoring engagement of the Fraport AG at Bundesliga club Eintracht Frankfurt? With a communication campaign humorously looking back at the eventful years and celebrating the partnership in accordance with the characteristics of the club. Suddenly, Eintracht Frankfurt becomes Eintracht-Fraport and presents nearly 70 picture puzzles showing events, individuals and anecdotes of 15 years of joint activity. Even confirmed fans worked up a sweat while trying to solve the puzzles and therefore were rewarded with great prizes. If you got curious how many Eintracht puzzles you could crack: at respektive1 we have collected them all on one giant poster. We are looking forward to visitors who are ready to guess!
Imagine there are elections and no one cares … That was what we wanted to avoid for the SPD Sulzbach in the local elections 2016. Therefore we developed a campaign to activate SPD voters and win new ones. The claim of the multi-channel campaign was „Wir schreiben SULZBACH groß.“ and was focused on the key subjects of the local SPD. To stand out, the design is young and up to date which made a striking difference to the competitor’s campaigns. We developed outdoor posters, print ads and distributed “Bürgerbriefe” to all households in Sulzbach weekly. The campaign was closed with public events and the first edition of the „Sulzbacher Klartext“.
Ministry of Health, Equalities, Care and Ageing of North Rhine-Westphalia
With our campaign “Fellow humans. Also with dementia.” in North Rhine-Westphalia, we want to help people with dementia to no longer be branded as different, but rather be integrated as valuable members of society. We boldly show people with a stamp on their forehead or cheek, accentuating personality traits which are not linked with dementia at first glance. Thus, we emphasize the status of dementia patients as human beings like you and me and initiate a process of reflection in society. Important information and the possibility to personally stand up for people with dementia are available at the campaign’s website mensch.nrw.
For some years now, the Fraport AG is a sponsor of the German Bundesliga team Eintracht Frankfurt. For the season 2016/2017, the Fraport AG treated the Eintracht Frankfurt fans to their own Eintracht emojis in order to express the solidarity to the traditional club and its fans. The slogan of this campaign is “Eintracht, wir leben Dich.” which is a German wordplay symbolizing the deep connection of Eintracht and Fraport. The emojis display characteristic football fan emotions, special Eintracht stories and seasonal motifs. The fans can download the emojis for using them on their smartphones, share them in social networks and create their own emoji profile picture: eintracht-wir-leben-dich.de.
Offenbach thinks fresh! Stadtwerke Offenbach illustrate this fact by using their mobility concept and provide every citizen of Offenbach the space and the atmosphere to be creative as well as innovative. We make these thoughts visible on a bus: Icons, illustrations and speech bubbles showcase the innovative concept and visualize the thoughts of the passengers at the same time.
Beyond modern public transport Stadtwerke Offenbach already offer a lot of innovative mobility-solutions – from E-Bikes to an E-car-station-network – and, therefore, are on the fastest way into the future.
We took this literally and developed a bus-design in “warp speed”, as of now, to be seen around the city. Now, every Offenbacher has the possibility to hit the ground running …
traffiQ Lokale Nahverkehrsgesellschaft Frankfurt am Main mbH
Frankfurt is connecting a bunch of facets in an equally surprising as well as relaxed way. This applies to the local public transport, too. And with us, actually, it “becomes a shoe.”
The first work for our new client traffiQ was the continued development of the campaign „Typically Frankfurt.” According to the motto „Here you can reach everything,” the campaign connects both the characteristics and the advantages of the route network in an extraordinary way.
The motives illustrate the Frankfurt way of movement: dynamic, trendsetting and impressively versatile. Currently, the first motives can be seen in the cityscape of Frankfurt and in local media. Further will follow in the next months.
traffiQ Lokale Nahverkehrsgesellschaft Frankfurt am Main mbH
Frankfurt’s Lohrberg is a popular destination for the young and the young at heart. Especially on sunny weekends the townsfolk loves to visit it. But, unfortunately, too may do it by car. The consequences are annoying for all participants: die few parking spaces are instantly occupied, access roads and parked cars thoroughly blocked, and the residents and leisure gardeners’ patience is severely stressed. And, after a relaxing excursion, the dirty and mud-covered kids hop into the clean car and finally cause a not so relaxing experience.
These are some of the reasons why the “Lohrberglinie 83” was relaunched at Easters 2018. At Saturdays, Sundays and during public holidays, it comfortably takes visitors from the Friedberger Warte to the Lohrberg and back.
We accompany this relaunch with an information-campaign using billboards, newspaper ads, a bus-stop design and further measures.
VALUEMALL is an exclusive added-value-world in form of an e-commerce-Platform. It provides customers of cooperative banks and organisations special offers fitted to their age and lifestyle.
Since May 2018 VALUEMALL´s client PSD Bank Koblenz provides an exclusive added-value-world for their building society saver clients to differentiate from competitors and to offer their clients strong benefits for constructing, renovating and furnishing their homestead.
We have been supporting the project since its first day, while we are responsible for the development of the platform (UI and UX Design) and its marketing. We provided a bunch of actions concerning an omni-channel-strategy at the launch of the platform and we are continuously developing them.