Image campaign for RMV Frankfurt

traffiQ Lokale Nahverkehrsgesellschaft Frankfurt am Main mbH

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Our task was to further develop our “Typically Frankfurt”-campaign right into the different districts. Therefore, the campaign centres around Rödelheim, Praunheim and Niederrad as well as their inhabitants, whom we actively involve.

The campaign immediately shows the character of every district: unusual pictures illustrate their unique atmosphere in connection with the movement through public transport. The motives indicate: wherever you use the perfectly developed public transport network in Frankfurt, it reliably takes you to your destination. Whether at the indulgence- and music-loving Rödelheim, the dynamically and down-to-earth Praunheim or the divers and colourful Niederrad – the public transport perfectly meets the district’s needs.

The campaign is visible in at the different districts as well as in local newspapers. A direct mailing draws further attention to the campaign and the competition in which we asked the audience how they use the public transport in their district. The reward: three times 795 € prize money. 795 € is a strange number? Yes, but this is exactly the quantity of kilometres of the public transport route network in Frankfurt.

On air: August/September 2019

Image campaign for Premier Inn

Premier Inn GmbH

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Great Britain’s top rated hotel brand is expanding and is expected to operate 20 sites in Germany by the end of 2020. However, brand awareness is rather low over here so far. We are committed to change this.

In order to attract attention, we are borrowing several clichés in a humorous way. Our first campaign motive points out, how to make oneself comfortable in Hypnos’ royal beds: the round has to go into the square!

Together with our partner Bplus we developed a campaign concept, which includes both always on measures as well as components focussed on new sites opening. The campaign will be present in programmatic display ads, Social Media, native ads and in the cityscape of new sites in digital out of home media. Besides strategy, conception and implementation were also responsible for media planing and media buying.

On air: January to April 2020