Premier Inn GmbH
Great Britain’s top rated hotel brand is expanding and is expected to operate 20 sites in Germany by the end of 2020. However, brand awareness is rather low over here so far. We are committed to change this.
In order to attract attention, we are borrowing several clichés in a humorous way. Our first campaign motive points out, how to make oneself comfortable in Hypnos’ royal beds: the round has to go into the square!
Together with our partner Bplus we developed a campaign concept, which includes both always on measures as well as components focussed on new sites opening. The campaign will be present in programmatic display ads, Social Media, native ads and in the cityscape of new sites in digital out of home media. Besides strategy, conception and implementation were also responsible for media planing and media buying.
On air: January to April 2020