To experience the fascinating aquatic and coastal life of Australia with all the senses, a virtual reality app was established enabling viewers to directly “dive into” this incredible adventure. Both, the experiences and the app, were promoted by a 32-page supplement in Geo Saison and Zeit Reisen (with an edition of 50.000 copies) as well as by a national online campaign. As an incentive for using the app there was a chance to win a dream journey to South Australia. The campaign was a resounding success: Almost 10.000 supplement readers were interested and scanned the QR code to download the app – that´s a response of almost 20%. Are you up to dive into the Australian aquatic and coastal world, too? The virtual reality app is available for download on australia.com.
Ministry of Health, Equalities, Care and Ageing of North Rhine-Westphalia
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With our campaign “Fellow humans. Also with dementia.” in North Rhine-Westphalia, we want to help people with dementia to no longer be branded as different, but rather be integrated as valuable members of society. We boldly show people with a stamp on their forehead or cheek, accentuating personality traits which are not linked with dementia at first glance. Thus, we emphasize the status of dementia patients as human beings like you and me and initiate a process of reflection in society. Important information and the possibility to personally stand up for people with dementia are available at the campaign’s website mensch.nrw.
For some years now, the Fraport AG is a sponsor of the German Bundesliga team Eintracht Frankfurt. For the season 2016/2017, the Fraport AG treated the Eintracht Frankfurt fans to their own Eintracht emojis in order to express the solidarity to the traditional club and its fans. The slogan of this campaign is “Eintracht, wir leben Dich.” which is a German wordplay symbolizing the deep connection of Eintracht and Fraport. The emojis display characteristic football fan emotions, special Eintracht stories and seasonal motifs. The fans can download the emojis for using them on their smartphones, share them in social networks and create their own emoji profile picture: eintracht-wir-leben-dich.de.
Great Britain’s top rated hotel brand is expanding and is expected to operate 20 sites in Germany by the end of 2020. However, brand awareness is rather low over here so far. We are committed to change this.
In order to attract attention, we are borrowing several clichés in a humorous way. Our first campaign motive points out, how to make oneself comfortable in Hypnos’ royal beds: the round has to go into the square!
Together with our partner Bplus we developed a campaign concept, which includes both always on measures as well as components focussed on new sites opening. The campaign will be present in programmatic display ads, Social Media, native ads and in the cityscape of new sites in digital out of home media. Besides strategy, conception and implementation were also responsible for media planing and media buying.
The usage of the internet increases day by day. It has become very attractive for criminals due to the inexperience of the users, infinite possibilities of fraud paired with the anonymity and complex prosecution.
Whether threats in the area of online banking, online shopping or the harm of software of domestic computers – the numbers of offences increases as well as the creativity of the perps. The risk of becoming a victim of data theft, a hacker attack or cyber-mobbing is as high as it has never been before – and even rising.
To ensure the best protection possible the INTER Versicherungsgruppe has developed a comprehensive service package for the protection against cybercrime that addresses private individuals.
In collaboration with brandstoryarchitects and other partners we accompanied the product launch. Thereby we´ve developed the core element of the communication: the personified INTER CyberGuard as a „helping hand” and „care giver”, who protects the user against the countless threats and is there for them in every possible moment: preventively by providing security software and data backups or by the compensation of damage of hardware and software including data recovery or with a support package in case of cyber-mobbing.
First steps of implementation were the integration of the concept in the product marketplace and performance activities such as display advertising, social ads and video placements.
How can we attract even more backpackers, to travel the Australian Outback? The Northern Territory, STA Travel as well as Erlebe Fernreisen raised this question, as they asked us to provide a campaign especially for young people. It includes the both development of a campaign concept and the implementation of media actions.
Backpackers love adventures, untouched nature, unique moments and fascinating encounters – which are provided in the Northern Territory in abundance. Therefore, we combined the Destination with this special way to travel according to the motto “Jetzt Outbackpacker werden!”. We presented these incomparable experiences with with emotional pictures and young texts among several distribution channels.
Together with our partner Bplus we developed an agile campaign concept, which includes a really close coordination of content and placements to achieve optimal level of control of gained user data during the campaign. Thus, we were able to ensure an efficient use of budget for programmatic components (Display Ads), editorial controbutions (Native Ads) and Social Media from the beginning. This setup was reviewed and optimised during the campaign process.
The results are very impressive, as they even exceeded the expectations. If you are interested in detailed information feel free to contact us.
After having to stop our first campaign for Premier Inn in March 2020 after only a few weeks being on air we are all the more pleased to roll out our brand new work.
This time, we are taking desire for freedom, fellowship and travel as an occasion to convince people that there is currently no more attractive product on the German hospitality market – and furthermore with an affordable rate.
Together with our Partner Bplus we´ve developed a creative and media strategy that is primarily intended to increase brand awareness and also support booking intent for the hotels in Germany.
For more than 25 years, the German Australian Business Council has supported Australian-German business relations and given its members access to a wide range of cultural and business events.
Based on a new design concept, we have improved the user guidance as well as the clarity of the website and clearly highlighted the advantages of a membership in the German Australian Business Council. The redesigned website has been live since Australia Day on 26 January 2022!
During the pandemic, many people from the hotel and catering industries have had to change jobs and “check in” to other sectors. This is an understandable move, but it now leads to a shortage of staff in hotels.
Finding new staff is difficult, especially since all hotels are searching. This puts a hotel chain like Premier Inn, which is still relatively unknown in Germany, at a disadvantage. So how do we build reputation and convince potential applicants of Premier Inn as an employer?
Our idea: We turn the employees into INNfluencers through an authentic portrait campaign. This appears open, warm, approachable, and gives Premier Inn a face. With the five motifs as video and static content, we build reach and thus promote the awareness of Premier Inn as an attractive employer brand.
Many companies are addressing the shortage of skilled workers by offering attractive benefits to their employees. However, in smaller and medium-sized companies, perks are rarely considered. Yet, they are a simple way to provide employees with an extra salary benefit while also taking advantage of tax benefits.
Often, companies perceive perks as too complicated and time-consuming. On the other hand, employees usually are not even aware of this option. For our client Sodexo, it’s high time to change this and to increase the awareness and attractiveness of perks on both sides.
With our Sodexo Move, we encourage companies and their employees to take action and finally use this extra pay option. We are assisted by Steuerfabi, who not only has an excellent reputation in terms of tax tips, but also a significant reach within the relevant target group.
Steuerfabi provides sufficient arguments for both – companies and employees. Through his social channels, we not only reach decision-makers in companies but also primarily target employees who can convince their bosses through a referral mechanism to adopt the Sodexo Move and start offering Sodexo’s non-cash benefits from now on.
