What have banks to offer in times of low interest rates and in lack of unique selling points? Their core business no longer provides any answers.
In order to keep their clients, banks and savings banks can now strike out new directions with immediate effect. Particularly with offers, which are not annoying, but exactly fitting to their clients’ needs and life situations. And which will be provided exclusively to the participating bank’s customer base.
VALUEMALL is an exclusive added-value world, regularly offering bank customers convincing arguments to keep their loyalty trough all stages of their lifes. It operates as a partner of banks, a distribution channel for trading as well as a benefit portal for customers.
For this completely new approach, we designed the entire brand from scratch as well as its brand identity and accompany the market launch. As a first step, we developed the brand name and a logo, the design of the basic office equipment and the concept and implementation of the website. A launch campaign and several accompanying material is currently created.
eMobil is a flexible rental system for electric cars and pedelecs in Offenbach. Since its launch, we have been supporting the growing eMobil network of Stadtwerke Offenbach in an advisory and design role.
For this purpose, we were responsible for the conception and implementation of the opening marketing of the new eMobil stations. Pedelecs or a VW e-up! can be rented at the six eMobil stations. Accompanying measures for the opening of the stations included flyers, letters to residents and mesh banners. Since then, we have accompanied the growing eMobil network with various measures.
In addition, we were also allowed to design the first news magazine of the Electromobility Office, which informs network partners and interested parties about topics related to electromobility in Hesse.
As a cooperation between HessenAgentur and Stadtwerke Offenbach, the electromobility department bundles electromobile networks with project partners from industry, science, politics and administration throughout Hessen and at the same time operates as a central point of contact for companies interested in electromobility.
We designed the first news magazine for the Electromobility Department, “eNews”, and have since then been responsible for its implementation, from layout to printing. With the biannual magazine, the department informs network partners and interested parties about topics related to electromobility in Hessen.
For the past five years, Die Kooperative has been pursuing the vision of creating an entirely independent food supply with high socio-ecological standards as a cooperative. This endeavour provides fresh organic products and empowers small local businesses.
Right from the start, we were enthusiastic about this idea and are all the more pleased that we’ve been able to accompany the team led by Caro and Christoph on this journey since mid-2022. We began by developing a new brand positioning and a new corporate design.
Over the last few months, in various photoshoots, we have created new visuals and campaign motifs for various themes. Furthermore, we are marketing sparring partners, supporting the development of a new online store and content management.
A milestone of our work is the new website. In collaboration with the Digital Lions, we have brought our first fair trade website to life. The Digital Lions are training young people in Kenya, providing them with a brighter future and a decent life. We are more than happy to support this initiative.
Since July 2023, we have also become investing members of Die Kooperative, and can thus let part of our own capital have a positive effect on the environment and society. So we don’t just let ourselves work for a good cause, but also our money..