Category: Video

Dementia Campaign

Ministry of Health, Equalities, Care and Ageing of North Rhine-Westphalia

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With our campaign “Fellow humans. Also with dementia.” in North Rhine-Westphalia, we want to help people with dementia to no longer be branded as different, but rather be integrated as valuable members of society. We boldly show people with a stamp on their forehead or cheek, accentuating personality traits which are not linked with dementia at first glance. Thus, we emphasize the status of dementia patients as human beings like you and me and initiate a process of reflection in society. Important information and the possibility to personally stand up for people with dementia are available at the campaign’s website mensch.nrw.

On air: November 2016 to February 2017

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Zeynep & Nabil vs. Frankfurter Markthalle

Lagardère Travel Retail

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It fits like a glove – or as we Germans say, “it sits, fits, wobbles and has air”. On these four keystone messages of selling science our advertising wave regarding the Frankfurter Markthalle was based.

In order to draw attention to our customer’s offer, we did not spare any efforts and worked with real professionals: influencers Zeynep and Nabil from the squad of the Frankfurter Klasse and known from the movies, radio and TV. Who else could give a better brand-fit?

We created a so-called “convincing film” made up of superlatives and comparable to nothing else around.

Come, see and marvel!

On air: August 31, 2017

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Image campaign for Premier Inn

Premier Inn GmbH

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Great Britain’s top rated hotel brand is expanding and is expected to operate 20 sites in Germany by the end of 2020. However, brand awareness is rather low over here so far. We are committed to change this.

In order to attract attention, we are borrowing several clichés in a humorous way. Our first campaign motive points out, how to make oneself comfortable in Hypnos’ royal beds: the round has to go into the square!

Together with our partner Bplus we developed a campaign concept, which includes both always on measures as well as components focussed on new sites opening. The campaign will be present in programmatic display ads, Social Media, native ads and in the cityscape of new sites in digital out of home media. Besides strategy, conception and implementation were also responsible for media planing and media buying.

On air: January to April 2020

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Campaigning with the Australian Outback

Tourism Northern Territory

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How can we attract even more backpackers, to travel the Australian Outback? The Northern Territory, STA Travel as well as Erlebe Fernreisen raised this question, as they asked us to provide a campaign especially for young people. It includes the both development of a campaign concept and the implementation of media actions.

Backpackers love adventures, untouched nature, unique moments and fascinating encounters – which are provided in the Northern Territory in abundance. Therefore, we combined the Destination with this special way to travel according to the motto “Jetzt Outbackpacker werden!”. We presented these incomparable experiences with with emotional pictures and young texts among several distribution channels.

Together with our partner Bplus we developed an agile campaign concept, which includes a really close coordination of content and placements to achieve optimal level of control of gained user data during the campaign. Thus, we were able to ensure an efficient use of budget for programmatic components (Display Ads), editorial controbutions (Native Ads) and Social Media from the beginning. This setup was reviewed and optimised during the campaign process.

The results are very impressive, as they even exceeded the expectations. If you are interested in detailed information feel free to contact us.

On air: September to December 2018

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70 Years of Rhenoflex

Rhenoflex GmbH

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The reinforcement material manufacturer Rhenoflex has been shaking up the industry with a lot of pioneering spirit and innovative ideas since 1952. This attitude also plays the central role in our 70th anniversary film.

We show how Rhenoflex has always thought ahead and always kept an eye on what is really important: the innovations of tomorrow. And because the pioneer mentality and innovative spirit are not only reflected in the unique products and technological innovations, but also in the corporate structure and culture, we let the pioneers of today have their say personally and talk about their development(s).

On air: since January 2022

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Employer Branding Campaign

Premier Inn Germany

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During the pandemic, many people from the hotel and catering industries have had to change jobs and “check in” to other sectors. This is an understandable move, but it now leads to a shortage of staff in hotels.

Finding new staff is difficult, especially since all hotels are searching. This puts a hotel chain like Premier Inn, which is still relatively unknown in Germany, at a disadvantage. So how do we build reputation and convince potential applicants of Premier Inn as an employer?

Our idea: We turn the employees into INNfluencers through an authentic portrait campaign. This appears open, warm, approachable, and gives Premier Inn a face. With the five motifs as video and static content, we build reach and thus promote the awareness of Premier Inn as an attractive employer brand.

On air: since March 2023

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Favourite breakfast for everyone

Premier Inn hotels have introduced an even more appealing breakfast offering this year: a large (vegan) selection, climate-neutral coffee, hot breakfast options, 100% fruit juices, and high-quality cereals.

To draw the (potential) guests’ attention to this and establish it as another highlight of their Premier Inn stay, we were asked to develop a new campaign.

In doing so, we focused on the variety of offers: Everyone has their own breakfast preferences – and they are as diverse and numerous as people themselves. With the new Premier Inn breakfast, the choice is so wide that everyone can find their very own favourite breakfast.

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In addition to pure food shots, we’ve created 6 people motifs for different target groups, which will be featured as static and video placements across online and social media channels. For media planning and distribution, we’re collaborating with the proven team of Feinripp Studios. 

Sustainable production was a significant factor in our choice of photographers. In this category, Tan Kulali presented the best proposal for the campaign and (not only for this reason – but also due to this) was awarded the contract.

Thanks to the entire team and our loyal customer Premier Inn for the fantastic collaboration.

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