In case you didn’t know: the heraldic animal of Eintracht Frankfurt is an eagle. Only one reason for the Fraport AG to set up the two Hessian eagles “Maurizio & Fränk” as campaign protagonists within the Fraport sponsoring at Eintracht between 2012 and 2015. They have been in ‘a secret mission’, analyzed opposing teams down to the smallest detail and played numerous practical jokes. The Highlight: An augmented reality app in which the fans of Eintracht Frankfurt could demonstrate their skills with Maurizio & Fränk on the goal wall and further beat their friends’ highscores on Facebook.
You can have many dreamlike encounters in Australia, but an absolutely fascinating experience is a voyage of discovery into Aboriginal Australia. This original Australia with its exceptional people, stories and places was the key topic of a national cinema campaign with Dertour and Singapore Airlines as partners. A 32-page broschure accompanied the campaign, featuring this impressive “Aboriginal Australia” as well as some local Aboriginal tour operators. Additionally, print material for an Aboriginal roadshow in 5 German cities was produced, vividly illustrating Aborignal Australia and its offers to German tour operators. Discover more of the mysterious world of the Aborigines on australia.com.
Ministry of Health, Equalities, Care and Ageing of North Rhine-Westphalia
With our campaign “Fellow humans. Also with dementia.” in North Rhine-Westphalia, we want to help people with dementia to no longer be branded as different, but rather be integrated as valuable members of society. We boldly show people with a stamp on their forehead or cheek, accentuating personality traits which are not linked with dementia at first glance. Thus, we emphasize the status of dementia patients as human beings like you and me and initiate a process of reflection in society. Important information and the possibility to personally stand up for people with dementia are available at the campaign’s website mensch.nrw.
It fits like a glove – or as we Germans say, “it sits, fits, wobbles and has air”. On these four keystone messages of selling science our advertising wave regarding the Frankfurter Markthallewas based.
In order to draw attention to our customer’s offer, we did not spare any efforts and worked with real professionals: influencers Zeynep and Nabil from the squad of the Frankfurter Klasseand known from the movies, radio and TV. Who else could give a better brand-fit?
We created a so-called “convincing film” made up of superlatives and comparable to nothing else around.
Great Britain’s top rated hotel brand is expanding and is expected to operate 20 sites in Germany by the end of 2020. However, brand awareness is rather low over here so far. We are committed to change this.
In order to attract attention, we are borrowing several clichés in a humorous way. Our first campaign motive points out, how to make oneself comfortable in Hypnos’ royal beds: the round has to go into the square!
Together with our partner Bplus we developed a campaign concept, which includes both always on measures as well as components focussed on new sites opening. The campaign will be present in programmatic display ads, Social Media, native ads and in the cityscape of new sites in digital out of home media. Besides strategy, conception and implementation were also responsible for media planing and media buying.
How can we attract even more backpackers, to travel the Australian Outback? The Northern Territory, STA Travel as well as Erlebe Fernreisen raised this question, as they asked us to provide a campaign especially for young people. It includes the both development of a campaign concept and the implementation of media actions.
Backpackers love adventures, untouched nature, unique moments and fascinating encounters – which are provided in the Northern Territory in abundance. Therefore, we combined the Destination with this special way to travel according to the motto “Jetzt Outbackpacker werden!”. We presented these incomparable experiences with with emotional pictures and young texts among several distribution channels.
Together with our partner Bplus we developed an agile campaign concept, which includes a really close coordination of content and placements to achieve optimal level of control of gained user data during the campaign. Thus, we were able to ensure an efficient use of budget for programmatic components (Display Ads), editorial controbutions (Native Ads) and Social Media from the beginning. This setup was reviewed and optimised during the campaign process.
The results are very impressive, as they even exceeded the expectations. If you are interested in detailed information feel free to contact us.
The reinforcement material manufacturer Rhenoflex has been shaking up the industry with a lot of pioneering spirit and innovative ideas since 1952. This attitude also plays the central role in our 70th anniversary film.
We show how Rhenoflex has always thought ahead
and always kept an eye on what is really important: the innovations of
tomorrow. And because the pioneer mentality and innovative spirit are not only
reflected in the unique products and technological innovations, but also in the
corporate structure and culture, we let the pioneers of today have their say
personally and talk about their development(s).