Favourite breakfast for everyone

Premier Inn hotels have introduced an even more appealing breakfast offering this year: a large (vegan) selection, climate-neutral coffee, hot breakfast options, 100% fruit juices, and high-quality cereals.

To draw the (potential) guests’ attention to this and establish it as another highlight of their Premier Inn stay, we were asked to develop a new campaign.

In doing so, we focused on the variety of offers: Everyone has their own breakfast preferences – and they are as diverse and numerous as people themselves. With the new Premier Inn breakfast, the choice is so wide that everyone can find their very own favourite breakfast.


In addition to pure food shots, we’ve created 6 people motifs for different target groups, which will be featured as static and video placements across online and social media channels. For media planning and distribution, we’re collaborating with the proven team of Feinripp Studios

Sustainable production was a significant factor in our choice of photographers. In this category, Tan Kulali presented the best proposal for the campaign and (not only for this reason – but also due to this) was awarded the contract.

Thanks to the entire team and our loyal customer Premier Inn for the fantastic collaboration.

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