Since September 2016, we send the patients of the Agaplesion Markus Hospital Frankfurt on a discovery journey through their lives with the help of our Memory Map. For the therapeutic work we have developed a giant map of Germany including a set of round about 100 magnetic cards. These are supposed to bring to life the patients’ memories of their experiences, families, friends and other things important to them. Together with the staff, they can draw their very personal paths of life, using motifs from topics like home, childhood, sports or holidays to positively support them during their hospital treatment.
It fits like a glove – or as we Germans say, “it sits, fits, wobbles and has air”. On these four keystone messages of selling science our advertising wave regarding the Frankfurter Markthallewas based.
In order to draw attention to our customer’s offer, we did not spare any efforts and worked with real professionals: influencers Zeynep and Nabil from the squad of the Frankfurter Klasseand known from the movies, radio and TV. Who else could give a better brand-fit?
We created a so-called “convincing film” made up of superlatives and comparable to nothing else around.