The Highlights of Australia

Tourism Australia

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“Australia isn’t just a place you see, it’s a place you feel.” This was the motto for a campaign to showcase the travel destination Australia with its range of facets (scenic, culinaric and cultural). It was placed in an editorial environment connected to a travel offer from Etihad Aiways. We concentrated on a thematic focus and, therefore, developed customized and prepared content-elements (texts, pictures and videos). These elements were accomapnied by display and text ads, in order to ensure traffic on the australia.com landing page. Simultaneously, a nationwide TV and cinema campaign provided the required awareness.

On air: Januaray to March 2016

Restaurant Australia

Tourism Australia/Compass Group

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Most people know about the breathtaking landscapes and fascinating wildlife they can experience during their holiday in Australia. However, culicaric highlights are less known, even though they are equally important for choosing a travel destination. We changed the situation using a Europe-wide prize competition including plenty of media activities as well as cooperations with restaurants (e.g. 500 canteens of Eurest in Germany). You’ve missed the campaign? You can also stimulate your appetite for a culinary trip to Australia at australia.com.

On air: April to June 2015

Maurizio & Fränk

Fraport AG

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In case you didn’t know: the heraldic animal of Eintracht Frankfurt is an eagle. Only one reason for the Fraport AG to set up the two Hessian eagles “Maurizio & Fränk” as campaign protagonists within the Fraport sponsoring at Eintracht between 2012 and 2015. They have been in ‘a secret mission’, analyzed opposing teams down to the smallest detail and played numerous practical jokes. The Highlight: An augmented reality app in which the fans of Eintracht Frankfurt could demonstrate their skills with Maurizio & Fränk on the goal wall and further beat their friends’ highscores on Facebook.

On air: August to May 2015

Visions become visible

STRABAG Property and Facility Services

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We transferred the STRABAG concern’s superior design guidelines into special requirements of the subsidiary STRABAG Property and Facility Services GmbH. Besides the definition of guidelines regarding the relevant communication activities in a corporate design manual we developed numerous print, online and event materials.

On air: January 2012 to March 2014

15 Years of Eintracht-Fraport

Fraport AG

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How to celebrate 15 years of continuous sponsoring engagement of the Fraport AG at Bundesliga club Eintracht Frankfurt? With a communication campaign humorously looking back at the eventful years and celebrating the partnership in accordance with the characteristics of the club. Suddenly, Eintracht Frankfurt becomes Eintracht-Fraport and presents nearly 70 picture puzzles showing events, individuals and anecdotes of 15 years of joint activity. Even confirmed fans worked up a sweat while trying to solve the puzzles and therefore were rewarded with great prizes. If you got curious how many Eintracht puzzles you could crack: at respektive1 we have collected them all on one giant poster. We are looking forward to visitors who are ready to guess!

On Air: August to May 2016

 

Election Campaign Local Elections 2016

SPD Sulzbach

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Imagine there are elections and no one cares … That was what we wanted to avoid for the SPD Sulzbach in the local elections 2016. Therefore we developed a campaign to activate SPD voters and win new ones. The claim of the multi-channel campaign was „Wir schreiben SULZBACH groß.“ and was focused on the key subjects of the local SPD. To stand out, the design is young and up to date which made a striking difference to the competitor’s campaigns. We developed outdoor posters, print ads and distributed “Bürgerbriefe” to all households in Sulzbach weekly. The campaign was closed with public events and the first edition of the „Sulzbacher Klartext“.

On air: January to March 2016

Adventure Australia

STA Travel

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Young adults want to explore the world and experience a lot during their journeys. For them, Australia is the perfect destination, offering all kinds of adventures and diverse experiences. And, with personal offers from STA Travel everybody is able to put together their individual dream-trip. We drew attention to this with an online campaign across Germany, accompanied by a competition to win an individual Australian adventure.

On Air April/May 2016

RELAY Webshop-Promotion

Lagardère Travel Retail

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By now, the travel booktrade tries to defy the growing competition of online booksellers and develops relevant offers to stay competitive in future. At RELAY books ordered online will be delivered to your RELAY shop of choice and can be picked up there. This is saving a lot of trouble with package deliveries and provides great comfort to commuters, who regularly pass a branch of RELAY on their way to work. Posters, Flyers, bookmarks and in-store measures created awareness for this relaxed way of distribution on shop.my-relay.de.

On air: March/April 2016

Australia in 360 Degrees

Tourism Australia

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To experience the fascinating aquatic and coastal life of Australia with all the senses, a virtual reality app was established enabling viewers to directly “dive into” this incredible adventure. Both, the experiences and the app, were promoted by a 32-page supplement in Geo Saison and Zeit Reisen (with an edition of 50.000 copies) as well as by a national online campaign. As an incentive for using the app there was a chance to win a dream journey to South Australia. The campaign was a resounding success: Almost 10.000 supplement readers were interested and scanned the QR code to download the app – that´s a response of almost 20%. Are you up to dive into the Australian aquatic and coastal world, too? The virtual reality app is available for download on australia.com.

On air: May/June 2016

 

Dementia Campaign

Ministry of Health, Equalities, Care and Ageing of North Rhine-Westphalia

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With our campaign “Fellow humans. Also with dementia.” in North Rhine-Westphalia, we want to help people with dementia to no longer be branded as different, but rather be integrated as valuable members of society. We boldly show people with a stamp on their forehead or cheek, accentuating personality traits which are not linked with dementia at first glance. Thus, we emphasize the status of dementia patients as human beings like you and me and initiate a process of reflection in society. Important information and the possibility to personally stand up for people with dementia are available at the campaign’s website mensch.nrw.

On air: November 2016 to February 2017