Australia in 360 Degrees

Tourism Australia

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To experience the fascinating aquatic and coastal life of Australia with all the senses, a virtual reality app was established enabling viewers to directly “dive into” this incredible adventure. Both, the experiences and the app, were promoted by a 32-page supplement in Geo Saison and Zeit Reisen (with an edition of 50.000 copies) as well as by a national online campaign. As an incentive for using the app there was a chance to win a dream journey to South Australia. The campaign was a resounding success: Almost 10.000 supplement readers were interested and scanned the QR code to download the app – that´s a response of almost 20%. Are you up to dive into the Australian aquatic and coastal world, too? The virtual reality app is available for download on

On air: May/June 2016

Travelling the relaxed Australian way

Qantas Airways

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Why travelling with Qantas is unique? The experience of one of t e oldest airlines in the world, highest quality and security standards and something you will never find anywhere else: the warm and kind Australian service.

But: Within the last years, exactly this important message has been neglected in communication in Germany. So it was time to bring back the „Spirit of Australia“ into the new sales material.

On air: since March 2017