Destination Success

Fraport AG

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For airlines the path to a successful future starts at the hotspot Frankfurt Airport. Our task: To develop a design concept for a trade fair presence for the Fraport AG and various accompanying advertising materials supporting the acquisition of new airlines which e.g. could be seen at the WorldRoutes fair in Chengdu from 24 to 27 September 2016.

On air: Since September 2016

Restaurant Australia

Tourism Australia/Compass Group

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Most people know about the breathtaking landscapes and fascinating wildlife they can experience during their holiday in Australia. However, culicaric highlights are less known, even though they are equally important for choosing a travel destination. We changed the situation using a Europe-wide prize competition including plenty of media activities as well as cooperations with restaurants (e.g. 500 canteens of Eurest in Germany). You’ve missed the campaign? You can also stimulate your appetite for a culinary trip to Australia at australia.com.

On air: April to June 2015

Visions become visible

STRABAG Property and Facility Services

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We transferred the STRABAG concern’s superior design guidelines into special requirements of the subsidiary STRABAG Property and Facility Services GmbH. Besides the definition of guidelines regarding the relevant communication activities in a corporate design manual we developed numerous print, online and event materials.

On air: January 2012 to March 2014

Aboriginal Australia

Tourism Australia

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You can have many dreamlike encounters in Australia, but an absolutely fascinating experience is a voyage of discovery into Aboriginal Australia. This original Australia with its exceptional people, stories and places was the key topic of a national cinema campaign with Dertour and Singapore Airlines as partners. A 32-page broschure accompanied the campaign, featuring this impressive “Aboriginal Australia” as well as some local Aboriginal tour operators. Additionally, print material for an Aboriginal roadshow in 5 German cities was produced, vividly illustrating Aborignal Australia and its offers to German tour operators. Discover more of the mysterious world of the Aborigines on australia.com.

On air: January to April 2016

Election Campaign Local Elections 2016

SPD Sulzbach

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Imagine there are elections and no one cares … That was what we wanted to avoid for the SPD Sulzbach in the local elections 2016. Therefore we developed a campaign to activate SPD voters and win new ones. The claim of the multi-channel campaign was „Wir schreiben SULZBACH groß.“ and was focused on the key subjects of the local SPD. To stand out, the design is young and up to date which made a striking difference to the competitor’s campaigns. We developed outdoor posters, print ads and distributed “Bürgerbriefe” to all households in Sulzbach weekly. The campaign was closed with public events and the first edition of the „Sulzbacher Klartext“.

On air: January to March 2016

Australia in 360 Degrees

Tourism Australia

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To experience the fascinating aquatic and coastal life of Australia with all the senses, a virtual reality app was established enabling viewers to directly “dive into” this incredible adventure. Both, the experiences and the app, were promoted by a 32-page supplement in Geo Saison and Zeit Reisen (with an edition of 50.000 copies) as well as by a national online campaign. As an incentive for using the app there was a chance to win a dream journey to South Australia. The campaign was a resounding success: Almost 10.000 supplement readers were interested and scanned the QR code to download the app – that´s a response of almost 20%. Are you up to dive into the Australian aquatic and coastal world, too? The virtual reality app is available for download on australia.com.

On air: May/June 2016

 

Travelling the relaxed Australian way

Qantas Airways

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Why travelling with Qantas is unique? The experience of one of t e oldest airlines in the world, highest quality and security standards and something you will never find anywhere else: the warm and kind Australian service.

But: Within the last years, exactly this important message has been neglected in communication in Germany. So it was time to bring back the „Spirit of Australia“ into the new sales material.

On air: since March 2017