How can we attract even more backpackers, to travel the Australian Outback? The Northern Territory, STA Travel as well as Erlebe Fernreisen raised this question, as they asked us to provide a campaign especially for young people. It includes the both development of a campaign concept and the implementation of media actions.
Backpackers love adventures, untouched nature, unique moments and fascinating encounters – which are provided in the Northern Territory in abundance. Therefore, we combined the Destination with this special way to travel according to the motto “Jetzt Outbackpacker werden!”. We presented these incomparable experiences with with emotional pictures and young texts among several distribution channels.
Together with our partner Bplus we developed an agile campaign concept, which includes a really close coordination of content and placements to achieve optimal level of control of gained user data during the campaign. Thus, we were able to ensure an efficient use of budget for programmatic components (Display Ads), editorial controbutions (Native Ads) and Social Media from the beginning. This setup was reviewed and optimised during the campaign process.
The results are very impressive, as they even exceeded the expectations. If you are interested in detailed information feel free to contact us.
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Our task was to further develop our “Typically Frankfurt”-campaign right into the different districts. Therefore, the campaign centres around Rödelheim, Praunheim and Niederrad as well as their inhabitants, whom we actively involve.
The campaign immediately shows the character of every district: unusual pictures illustrate their unique atmosphere in connection with the movement through public transport. The motives indicate: wherever you use the perfectly developed public transport network in Frankfurt, it reliably takes you to your destination. Whether at the indulgence- and music-loving Rödelheim, the dynamically and down-to-earth Praunheim or the divers and colourful Niederrad – the public transport perfectly meets the district’s needs.
The campaign is visible in at the different districts as well as in local newspapers. A direct mailing draws further attention to the campaign and the competition in which we asked the audience how they use the public transport in their district. The reward: three times 795 € prize money. 795 € is a strange number? Yes, but this is exactly the quantity of kilometres of the public transport route network in Frankfurt.
After having to stop our first campaign for Premier Inn in March 2020 after only a few weeks being on air we are all the more pleased to roll out our brand new work.
This time, we are taking desire for freedom, fellowship and travel as an occasion to convince people that there is currently no more attractive product on the German hospitality market – and furthermore with an affordable rate.
Together with our Partner Bplus we´ve developed a creative and media strategy that is primarily intended to increase brand awareness and also support booking intent for the hotels in Germany.
In Austria, CO2 has had a price since October 2022, making environmentally harmful behavior more expensive. The additional money generated by the reform is returned directly to citizens in the form of the “Klimabonus”. The Klimabonus is either paid directly into bank accounts or sent to Austrian citizens in the form of Sodexo vouchers by post, which can be redeemed in stores.
To communicate the action and support participating merchants, we were allowed to develop a campaign that puts the voucher and its function prominently in the spotlight. In addition, our designs can be ordered and used as print templates and for use on social media channels by participating merchants.
RESPECT OFFENBACH – this is the motto of our cross-media campaign for Stadtwerke Offenbach. On the occasion of the introduction of the new schedule of fines, we draw attention to the fact that carelessly throwing away cigarettes, chewing gum, packaging and all kinds of other things will become significantly more expensive.
Posters, cinema spots, and social media measures promote a more conscious approach to the environment. The three motifs “Kippi”, “Mülli”, and “Shitti” each represent different types of pollution and are each implemented for different target groups.
How sustainable are digital marketing activities? In fact, they have a significant CO2 footprint. Especially when a lot of video content is used. Yes, videos work well and engage people – but they also cause much higher CO2 emissions than static assets – from production to distribution.
To raise awareness on this issue, we have created the #noVideoMonth for the B Corp Community, drawing attention to CO2 emissions in digital marketing. We paused our video activities in April and only displayed static content.
Not to never make videos again. But to create awareness for the sustainable use of videos. Numerous B Corps where participating in this campaign – but also other companies joined. The toolkit provided content templates and additional information.
During the pandemic, many people from the hotel and catering industries have had to change jobs and “check in” to other sectors. This is an understandable move, but it now leads to a shortage of staff in hotels.
Finding new staff is difficult, especially since all hotels are searching. This puts a hotel chain like Premier Inn, which is still relatively unknown in Germany, at a disadvantage. So how do we build reputation and convince potential applicants of Premier Inn as an employer?
Our idea: We turn the employees into INNfluencers through an authentic portrait campaign. This appears open, warm, approachable, and gives Premier Inn a face. With the five motifs as video and static content, we build reach and thus promote the awareness of Premier Inn as an attractive employer brand.
Many companies are addressing the shortage of skilled workers by offering attractive benefits to their employees. However, in smaller and medium-sized companies, perks are rarely considered. Yet, they are a simple way to provide employees with an extra salary benefit while also taking advantage of tax benefits.
Often, companies perceive perks as too complicated and time-consuming. On the other hand, employees usually are not even aware of this option. For our client Sodexo, it’s high time to change this and to increase the awareness and attractiveness of perks on both sides.
With our Sodexo Move, we encourage companies and their employees to take action and finally use this extra pay option. We are assisted by Steuerfabi, who not only has an excellent reputation in terms of tax tips, but also a significant reach within the relevant target group.
Steuerfabi provides sufficient arguments for both – companies and employees. Through his social channels, we not only reach decision-makers in companies but also primarily target employees who can convince their bosses through a referral mechanism to adopt the Sodexo Move and start offering Sodexo’s non-cash benefits from now on.
Premier Inn hotels have introduced an even more appealing breakfast offering this year: a large (vegan) selection, climate-neutral coffee, hot breakfast options, 100% fruit juices, and high-quality cereals.
To draw the (potential) guests’ attention to this and establish it as another highlight of their Premier Inn stay, we were asked to develop a new campaign.
In doing so, we focused on the variety of offers: Everyone has their own breakfast preferences – and they are as diverse and numerous as people themselves. With the new Premier Inn breakfast, the choice is so wide that everyone can find their very own favourite breakfast.
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In addition to pure food shots, we’ve created 6 people motifs for different target groups, which will be featured as static and video placements across online and social media channels. For media planning and distribution, we’re collaborating with the proven team of Feinripp Studios.
Sustainable production was a significant factor in our choice of photographers. In this category, Tan Kulali presented the best proposal for the campaign and (not only for this reason – but also due to this) was awarded the contract.
Thanks to the entire team and our loyal customer Premier Inn for the fantastic collaboration.
