Employer Branding Campaign

Premier Inn Germany

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During the pandemic, many people from the hotel and catering industries have had to change jobs and “check in” to other sectors. This is an understandable move, but it now leads to a shortage of staff in hotels.

Finding new staff is difficult, especially since all hotels are searching. This puts a hotel chain like Premier Inn, which is still relatively unknown in Germany, at a disadvantage. So how do we build reputation and convince potential applicants of Premier Inn as an employer?

Our idea: We turn the employees into INNfluencers through an authentic portrait campaign. This appears open, warm, approachable, and gives Premier Inn a face. With the five motifs as video and static content, we build reach and thus promote the awareness of Premier Inn as an attractive employer brand.

On air: since March 2023