Brand concept VALUEMALL


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What have banks to offer in times of low interest rates and in lack of unique selling points? Their core business no longer provides any answers.

In order to keep their clients, banks and savings banks can now strike out new directions with immediate effect. Particularly with offers, which are not annoying, but exactly fitting to their clients’ needs and life situations. And which will be provided exclusively to the participating bank’s customer base.

VALUEMALL is an exclusive added-value world, regularly offering bank customers convincing arguments to keep their loyalty trough all stages of their lifes. It operates as a partner of banks, a distribution channel for trading as well as a benefit portal for customers.

For this completely new approach, we designed the entire brand from scratch as well as its brand identity and accompany the market launch. As a first step, we developed the brand name and a logo, the design of the basic office equipment and the concept and implementation of the website. A launch campaign and several accompanying material is currently created.

On air: since January 2017