Brand campaign for Premier Inn

Premier Inn Germany

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After having to stop our first campaign for Premier Inn in March 2020 after only a few weeks being on air we are all the more pleased to roll out our brand new work.

This time, we are taking desire for freedom, fellowship and travel as an occasion to convince people that there is currently no more attractive product on the German hospitality market – and furthermore with an affordable rate.

Together with our Partner Bplus we´ve developed a creative and media strategy that is primarily intended to increase brand awareness and also support booking intent for the hotels in Germany.

On air: since May 2021