Easter Promotion „Frankfurter Markthalle“

Lagardère Travel Retail

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Feed before you eat! Within our promotion for the „Frankfurter Markthalle“ the rabbits hidden in the 360-degree-panorama wanted to be fed with carrots before the participants received their well-deserved reward in the form of vouchers. These could either be redeemed at the various gastronomic offers or turned into a donation for the „Stiftung Bärenherz“, which parents, cares and provides support for children with a life-shortening disease, regardless of their culture, origin and religion.

On air: April 2017

The new generation „Added-Value-World“

VALUEMALL GmbH

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VALUEMALL is an exclusive added-value-world in form of an e-commerce-platform. It provides customers of cooperative banks and organisations special offers fitted to their age and lifestyle.

VALUEMALL features products and services from a lot of different industries. They can be converted right on the spot online or taken to a stationary retailer, if desired.

We developed the brand identity, the platform’s structure and concept as well as the UI-design, take care of front- and backend maintenance and manage the entire customer dialogue. Furthermore, we create and develop all the required communication tools.

On air: since Mai 2017

Zeynep & Nabil vs. Frankfurter Markthalle

Lagardère Travel Retail

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It fits like a glove – or as we Germans say, “it sits, fits, wobbles and has air”. On these four keystone messages of selling science our advertising wave regarding the Frankfurter Markthalle was based.

In order to draw attention to our customer’s offer, we did not spare any efforts and worked with real professionals: influencers Zeynep and Nabil from the squad of the Frankfurter Klasse and known from the movies, radio and TV. Who else could give a better brand-fit?

We created a so-called “convincing film” made up of superlatives and comparable to nothing else around.

Come, see and marvel!

On air: August 31, 2017

INTER CyberGuard

INTER Versicherungsgruppe

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The usage of the internet increases day by day. It has become very attractive for criminals due to the inexperience of the users, infinite possibilities of fraud paired with the anonymity and complex prosecution.

Whether threats in the area of online banking, online shopping or the harm of software of domestic computers – the numbers of offences increases as well as the creativity of the perps. The risk of becoming a victim of data theft, a hacker attack or cyber-mobbing is as high as it has never been before – and even rising.

To ensure the best protection possible the INTER Versicherungsgruppe has developed a comprehensive service package for the protection against cybercrime that addresses private individuals.

In collaboration with brandstoryarchitects and other partners we accompanied the product launch. Thereby we´ve developed the core element of the communication: the personified INTER CyberGuard as a „helping hand” and „care giver”, who protects the user against the countless threats and is there for them in every possible moment: preventively by providing security software and data backups or by the compensation of damage of hardware and software including data recovery or with a support package in case of cyber-mobbing.

First steps of implementation were the integration of the concept in the product marketplace and performance activities such as display advertising, social ads and video placements.

On air: since November 27th, 2017

Exclusive benefits for building society saver clients

VALUEMALL GmbH + PSD Bank Koblenz

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VALUEMALL is an exclusive added-value-world in form of an e-commerce-Platform. It provides customers of cooperative banks and organisations special offers fitted to their age and lifestyle.

Since May 2018 VALUEMALL´s client PSD Bank Koblenz provides an exclusive added-value-world for their building society saver clients to differentiate from competitors and to offer their clients strong benefits for constructing, renovating and furnishing their homestead.

We have been supporting the project since its first day, while we are responsible for the development of the platform (UI and UX Design) and its marketing. We provided a bunch of actions concerning an omni-channel-strategy at the launch of the platform and we are continuously developing them.

On air: since May 2018

Really the better alternative.

Polarstern GmbH

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For the independent eco energy provider Polarstern we developed and implemented an online display advertising campaign.

There is one big difference between Polarstern and its competitors: Polarstern does no “greenwashing” concerning its products and, therefore, is “Really” (“Wirklich”) ecological. This “Really” stresses the competence, the sustainability, the honesty and the transparency of Polarstern – qualities other providers (especially the big ones) do not have.

That´s why we highlighted the “Really” by picking up the political context of the late summer 2018 in Germany that was characterized by the development in and around the Hambacher Forst.

On air: since September 27th, 2018

Campaigning with the Australian Outback

Tourism Northern Territory

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How can we attract even more backpackers, to travel the Australian Outback? The Northern Territory, STA Travel as well as Erlebe Fernreisen raised this question, as they asked us to provide a campaign especially for young people. It includes the both development of a campaign concept and the implementation of media actions.

Backpackers love adventures, untouched nature, unique moments and fascinating encounters – which are provided in the Northern Territory in abundance. Therefore, we combined the Destination with this special way to travel according to the motto “Jetzt Outbackpacker werden!”. We presented these incomparable experiences with with emotional pictures and young texts among several distribution channels.

Together with our partner Bplus we developed an agile campaign concept, which includes a really close coordination of content and placements to achieve optimal level of control of gained user data during the campaign. Thus, we were able to ensure an efficient use of budget for programmatic components (Display Ads), editorial controbutions (Native Ads) and Social Media from the beginning. This setup was reviewed and optimised during the campaign process.

The results are very impressive, as they even exceeded the expectations. If you are interested in detailed information feel free to contact us.

On air: September to December 2018

Image campaign for Premier Inn

Premier Inn GmbH

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Great Britain’s top rated hotel brand is expanding and is expected to operate 20 sites in Germany by the end of 2020. However, brand awareness is rather low over here so far. We are committed to change this.

In order to attract attention, we are borrowing several clichés in a humorous way. Our first campaign motive points out, how to make oneself comfortable in Hypnos’ royal beds: the round has to go into the square!

Together with our partner Bplus we developed a campaign concept, which includes both always on measures as well as components focussed on new sites opening. The campaign will be present in programmatic display ads, Social Media, native ads and in the cityscape of new sites in digital out of home media. Besides strategy, conception and implementation were also responsible for media planing and media buying.

On air: January to April 2020

Promotion campaign for Premier Inn

Premier Inn GmbH

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On the way to a “new normality” after the corona lockdown people look for companions to help them avoiding more complications and making their lives as easy as possible. Everybody longs to be spontaneous again – especially when travelling is concerned.

Therefore, Premier Inn Germany decided to offer each of their rooms for 39 € until August 20th and, most importantly, they guarantee extremely flexible booking conditions. So, clients are able to plan a holiday and postpone or cancel it easily, if necessary. Our task was to develop a sales campaign that encourages people to plan a city trip or visit their relatives in Germany and book a stay at Premier Inn.

The combination of spontaneity and flexibility guided us to the message: “Wir machen es einfach.” (It´s as simple as that). With this we rolled out a campaign including video content on YouTube, Social Media Content (Facebook/Instagram), an online banner campaign, Native ads and Radio ads on Spotify.

On air: since May 26th, 2020