After having to stop our first campaign for Premier Inn in March 2020 after only a few weeks being on air we are all the more pleased to roll out our brand new work.
This time, we are taking desire for freedom, fellowship and travel as an occasion to convince people that there is currently no more attractive product on the German hospitality market – and furthermore with an affordable rate.
Together with our Partner Bplus we´ve developed a creative and media strategy that is primarily intended to increase brand awareness and also support booking intent for the hotels in Germany.
For more than 25 years, the German Australian Business Council has supported Australian-German business relations and given its members access to a wide range of cultural and business events.
Based on a new design concept, we have improved the user guidance as well as the clarity of the website and clearly highlighted the advantages of a membership in the German Australian Business Council. The redesigned website has been live since Australia Day on 26 January 2022!
Premier Inn hotels have introduced an even more appealing breakfast offering this year: a large (vegan) selection, climate-neutral coffee, hot breakfast options, 100% fruit juices, and high-quality cereals.
To draw the (potential) guests’ attention to this and establish it as another highlight of their Premier Inn stay, we were asked to develop a new campaign.
In doing so, we focused on the variety of offers: Everyone has their own breakfast preferences – and they are as diverse and numerous as people themselves. With the new Premier Inn breakfast, the choice is so wide that everyone can find their very own favourite breakfast.
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In addition to pure food shots, we’ve created 6 people motifs for different target groups, which will be featured as static and video placements across online and social media channels. For media planning and distribution, we’re collaborating with the proven team of Feinripp Studios.
Sustainable production was a significant factor in our choice of photographers. In this category, Tan Kulali presented the best proposal for the campaign and (not only for this reason – but also due to this) was awarded the contract.
Thanks to the entire team and our loyal customer Premier Inn for the fantastic collaboration.
For the past five years, Die Kooperative has been pursuing the vision of creating an entirely independent food supply with high socio-ecological standards as a cooperative. This endeavour provides fresh organic products and empowers small local businesses.
Right from the start, we were enthusiastic about this idea and are all the more pleased that we’ve been able to accompany the team led by Caro and Christoph on this journey since mid-2022. We began by developing a new brand positioning and a new corporate design.
Over the last few months, in various photoshoots, we have created new visuals and campaign motifs for various themes. Furthermore, we are marketing sparring partners, supporting the development of a new online store and content management.
A milestone of our work is the new website. In collaboration with the Digital Lions, we have brought our first fair trade website to life. The Digital Lions are training young people in Kenya, providing them with a brighter future and a decent life. We are more than happy to support this initiative.
Since July 2023, we have also become investing members of Die Kooperative, and can thus let part of our own capital have a positive effect on the environment and society. So we don’t just let ourselves work for a good cause, but also our money..
