Great Britain’s top rated hotel brand is expanding and is expected to operate 20 sites in Germany by the end of 2020. However, brand awareness is rather low over here so far. We are committed to change this.
In order to attract attention, we are borrowing several clichés in a humorous way. Our first campaign motive points out, how to make oneself comfortable in Hypnos’ royal beds: the round has to go into the square!
Together with our partner Bplus we developed a campaign concept, which includes both always on measures as well as components focussed on new sites opening. The campaign will be present in programmatic display ads, Social Media, native ads and in the cityscape of new sites in digital out of home media. Besides strategy, conception and implementation were also responsible for media planing and media buying.
Beyond modern public transport Stadtwerke Offenbach already offer a lot of innovative mobility-solutions – from E-Bikes to an E-car-station-network – and, therefore, are on the fastest way into the future.
We took this literally and developed a bus-design in “warp speed”, as of now, to be seen around the city. Now, every Offenbacher has the possibility to hit the ground running …
On the way to a “new normality” after the corona lockdown people look for companions to help them avoiding more complications and making their lives as easy as possible. Everybody longs to be spontaneous again – especially when travelling is concerned.
Therefore, Premier Inn Germany decided to offer each of their rooms for 39 € until August 20th and, most importantly, they guarantee extremely flexible booking conditions. So, clients are able to plan a holiday and postpone or cancel it easily, if necessary. Our task was to develop a sales campaign that encourages people to plan a city trip or visit their relatives in Germany and book a stay at Premier Inn.
The combination of spontaneity and flexibility guided us to the message: “Wir machen es einfach.” (It´s as simple as that). With this we rolled out a campaign including video content on YouTube, Social Media Content (Facebook/Instagram), an online banner campaign, Native ads and Radio ads on Spotify.
traffiQ Lokale Nahverkehrsgesellschaft Frankfurt am Main mbH
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Frankfurt is connecting a bunch of facets in an equally surprising as well as relaxed way. This applies to the local public transport, too. And with us, actually, it “becomes a shoe.”
The first work for our new client traffiQ was the continued development of the campaign „Typically Frankfurt.” According to the motto „Here you can reach everything,” the campaign connects both the characteristics and the advantages of the route network in an extraordinary way.
The motives illustrate the Frankfurt way of movement: dynamic, trendsetting and impressively versatile. Currently, the first motives can be seen in the cityscape of Frankfurt and in local media. Further will follow in the next months.
The usage of the internet increases day by day. It has become very attractive for criminals due to the inexperience of the users, infinite possibilities of fraud paired with the anonymity and complex prosecution.
Whether threats in the area of online banking, online shopping or the harm of software of domestic computers – the numbers of offences increases as well as the creativity of the perps. The risk of becoming a victim of data theft, a hacker attack or cyber-mobbing is as high as it has never been before – and even rising.
To ensure the best protection possible the INTER Versicherungsgruppe has developed a comprehensive service package for the protection against cybercrime that addresses private individuals.
In collaboration with brandstoryarchitects and other partners we accompanied the product launch. Thereby we´ve developed the core element of the communication: the personified INTER CyberGuard as a „helping hand” and „care giver”, who protects the user against the countless threats and is there for them in every possible moment: preventively by providing security software and data backups or by the compensation of damage of hardware and software including data recovery or with a support package in case of cyber-mobbing.
First steps of implementation were the integration of the concept in the product marketplace and performance activities such as display advertising, social ads and video placements.
eMobil is a flexible rental system for electric cars and pedelecs in Offenbach. Since its launch, we have been supporting the growing eMobil network of Stadtwerke Offenbach in an advisory and design role.
For this purpose, we were responsible for the conception and implementation of the opening marketing of the new eMobil stations. Pedelecs or a VW e-up! can be rented at the six eMobil stations. Accompanying measures for the opening of the stations included flyers, letters to residents and mesh banners. Since then, we have accompanied the growing eMobil network with various measures.
In addition, we were also allowed to design the first news magazine of the Electromobility Office, which informs network partners and interested parties about topics related to electromobility in Hesse.
traffiQ Lokale Nahverkehrsgesellschaft Frankfurt am Main mbH
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Frankfurt’s Lohrberg is a popular destination for the young and the young at heart. Especially on sunny weekends the townsfolk loves to visit it. But, unfortunately, too may do it by car. The consequences are annoying for all participants: die few parking spaces are instantly occupied, access roads and parked cars thoroughly blocked, and the residents and leisure gardeners’ patience is severely stressed. And, after a relaxing excursion, the dirty and mud-covered kids hop into the clean car and finally cause a not so relaxing experience.
These are some of the reasons why the “Lohrberglinie 83” was relaunched at Easters 2018. At Saturdays, Sundays and during public holidays, it comfortably takes visitors from the Friedberger Warte to the Lohrberg and back.
We accompany this relaunch with an information-campaign using billboards, newspaper ads, a bus-stop design and further measures.
For the independent eco energy provider Polarsternwe developed and implemented an online display advertising campaign.
There is one big difference between Polarstern and its competitors: Polarstern does no “greenwashing” concerning its products and, therefore, is “Really” (“Wirklich”) ecological. This “Really” stresses the competence, the sustainability, the honesty and the transparency of Polarstern – qualities other providers (especially the big ones) do not have.
That´s why we highlighted the “Really” by picking up the political context of the late summer 2018 in Germany that was characterized by the development in and around the Hambacher Forst.
How can we attract even more backpackers, to travel the Australian Outback? The Northern Territory, STA Travel as well as Erlebe Fernreisen raised this question, as they asked us to provide a campaign especially for young people. It includes the both development of a campaign concept and the implementation of media actions.
Backpackers love adventures, untouched nature, unique moments and fascinating encounters – which are provided in the Northern Territory in abundance. Therefore, we combined the Destination with this special way to travel according to the motto “Jetzt Outbackpacker werden!”. We presented these incomparable experiences with with emotional pictures and young texts among several distribution channels.
Together with our partner Bplus we developed an agile campaign concept, which includes a really close coordination of content and placements to achieve optimal level of control of gained user data during the campaign. Thus, we were able to ensure an efficient use of budget for programmatic components (Display Ads), editorial controbutions (Native Ads) and Social Media from the beginning. This setup was reviewed and optimised during the campaign process.
The results are very impressive, as they even exceeded the expectations. If you are interested in detailed information feel free to contact us.
As a cooperation between HessenAgentur and Stadtwerke Offenbach, the electromobility department bundles electromobile networks with project partners from industry, science, politics and administration throughout Hessen and at the same time operates as a central point of contact for companies interested in electromobility.
We designed the first news magazine for the Electromobility Department, “eNews”, and have since then been responsible for its implementation, from layout to printing. With the biannual magazine, the department informs network partners and interested parties about topics related to electromobility in Hessen.
