Press pause. And rethink digital advertising. ⏸
How sustainable are digital marketing activities? In fact, they have a significant CO2 footprint. Especially when a lot of video content is used. Yes, videos work well and engage people – but they also cause much higher CO2 emissions than static assets – from production to distribution.
To raise awareness on this issue, we have created the #noVideoMonth for the B Corp Community, drawing attention to CO2 emissions in digital marketing. We paused our video activities in April and only displayed static content.
Not to never make videos again. But to create awareness for the sustainable use of videos. Numerous B Corps where participating in this campaign – but also other companies joined. The toolkit provided content templates and additional information.