![](https://respektive1.de/wp-content/uploads/2023/03/B_Corps_NoVideo_Campaign_Assets_English_1080x1080_2.jpg)
![](https://respektive1.de/wp-content/uploads/2023/03/B_Corps_NoVideo_Campaign_Assets_English_1080x1080_3.jpg)
Press pause. And rethink digital advertising. ⏸
How sustainable are digital marketing activities? In fact, they have a significant CO2 footprint. Especially when a lot of video content is used. Yes, videos work well and engage people – but they also cause much higher CO2 emissions than static assets – from production to distribution.
To raise awareness on this issue, we have created the #noVideoMonth for the B Corp Community, drawing attention to CO2 emissions in digital marketing. We paused our video activities in April and only displayed static content.
![](https://respektive1.de/wp-content/uploads/2023/03/Campaign_Logo_Green.png)
Not to never make videos again. But to create awareness for the sustainable use of videos. Numerous B Corps where participating in this campaign – but also other companies joined. The toolkit provided content templates and additional information.