RESPECT OFFENBACH – this is the motto of our cross-media campaign for Stadtwerke Offenbach. On the occasion of the introduction of the new schedule of fines, we draw attention to the fact that carelessly throwing away cigarettes, chewing gum, packaging and all kinds of other things will become significantly more expensive.
Posters, cinema spots, and social media measures promote a more conscious approach to the environment. The three motifs “Kippi”, “Mülli”, and “Shitti” each represent different types of pollution and are each implemented for different target groups.