Premier Inn
Employer branding Kampagne
Premier Inn is on course for growth in Germany. This not only requires a constant stream of new hotel space. Much more important are the right talents. People who keep the hotel running. Team players who are ready to get stuck in. Even in shift work.
We helped to find these hard-fought talents - with a campaign that honestly communicated what the brand stands for: an open welcoming culture.
The message: If you want to work at Premier Inn, you can. With or without specialist training.
Challenge & Solution The job market is highly competitive - and there is a shortage of skilled workers in the hotel industry in particular. That is why we have dedicated ourselves to a new target group: lateral entrants.
The goal: an authentic employer branding campaign that lets real employees have their say. Because the opportunities for anyone who wants to make a fresh start in their career are just as genuine as the employees at Premier Inn.
The four Premier INNfluencers were completely themselves and were each photographed in their working environments. They were able to shine with their expertise and experience in daily tasks. The motifs could be seen as assets on Meta, the Premier Inn landing page and posters in the hotels. With fantastic results!
Success in figures
Ideation
We create a solid foundation for higher sales. To do this, we take a specific problem, develop a targeted, well-thought-out creative brief and use it to develop ideas that sell.
Content creation
To maximize brand growth, we look at each advertising channel individually. We develop tailor-made content for all communication channels in order to generate the greatest possible attention for the brand.
Production & realization
We breathe life into every single campaign asset. Thanks to our network, we can offer all services relating to production and delivery and guarantee a consistently high standard of quality.
Media planning
If a campaign is to have a real impact, it needs the right media strategy. We define the relevant key performance indicators (KPIs), create channel-optimized media planning and thus ensure maximum reach.
Distribution control
The campaign is running, and it is running well. To keep it that way, we are constantly analyzing the current data and optimizing the campaign for the defined key performance indicators.
The announcement of branded keywords was pushed for Premier Inn.
Pluxee records an increase in marketing qualified leads.