Premier Inn
well-rested ONLINE-MARKETING
We have been developing tailor-made marketing measures across the entire communication funnel for the British hotel chain Premier Inn since 2019. Strategic, creative, media-optimized. From performance campaigns to increase sales and consideration campaigns for USP communication to SEO/SEA texts to increase the visibility of the brand and thus brand awareness.
All with one goal: brand growth.
Challenge & Solution Premier Inn offers its guests premium quality at economy prices, in prime locations, over 60 times in Germany. The only problem is that hardly anyone knows the British hotel chain in Germany. So how do we get people to check in with us? The solution: Before people can come to the hotel, we first have to get to them - and find our way into the relevant mindset of our target group.
With a specific approach, precisely targeted digital mini-campaigns and fantastic offers. From the idea to the production to the optimal media strategy: this is how well-rested online marketing for brands is on course for growth.
Success in figures
Ideation
We create a solid foundation for higher sales. To do this, we take a specific problem, develop a targeted, well-thought-out creative brief and use it to develop ideas that sell.
Content creation
To maximize brand growth, we look at each advertising channel individually. We develop tailor-made content for all communication channels in order to generate the greatest possible attention for the brand.
Production & realization
We breathe life into every single campaign asset. Thanks to our network, we can offer all services relating to production and delivery and guarantee a consistently high standard of quality.
KPI-based budget planning
All engines on full thrust. In order to take off in a channel-optimized manner, we define the relevant KPIs (Key Performance Indicators), create a perfectly coordinated media plan and allow sales to skyrocket in a controlled manner.
Distribution control
The campaign is running, and it is running well. To keep it that way, we are constantly analyzing the current data and optimizing the campaign for the defined key performance indicators.
With Premier Inn, we achieved a low cost-per-engagement (CPE) across all placements.
With Premier Inn, we achieved a low cost-per-engagement (CPE) across all placements.
Pluxee records an increase in marketing qualified leads.