Stadtwerke Offenbach
STRONG CAMPAIGN WITH PR-EFFECT
Cleaning up with creativity Stadtwerke Offenbach keeps the city moving – and clean. From real estate to mobility and events, they’re shaping daily life in and around Offenbach. So, when a new fine catalog for littering was introduced, we created a campaign that made it clear: polluting public spaces isn’t just rude – it’s expensive.
The message? Loud and clear, but also fun.
Challenge & solution Whether it’s cigarette butts on the ground or barbecue mess left behind, littering is a real problem – for people and nature. The new fine catalog from Stadtwerke Offenbach was a strong response, and we gave it the stage it deserved. Our cross-media campaign “RESPECT OFFENBACH” was bold, cheeky, and straight to the point.
Posters, cinema spots, social media content – even a giant walking cigarette butt – helped get the message across. It struck a chord, stirred up conversation, and didn’t stop there: the campaign was so efficient, that it was extended into 2023. Clean concept, strong impact.
Success
Ideation
We lay a solid foundation for higher revenue. To achieve this, we tackle a specific challenge, craft a targeted and well-thought-out creative brief, and develop ideas that drive sales.
CAMPAIGN CONCEPTION
We develop creative approaches that work across all relevant channels. Once the concept is chosen, we ensure everything runs smoothly with a well-structured campaign architecture, making sure all elements fit together seamlessly.
CONTENT CREATION
For maximum brand growth, we analyze each advertising channel individually. We create tailored content for all communication channels to generate the highest possible attention for the brand.
PRODUCTION & IMPLEMENTATION
We make every campaign asset come to life. Thanks to our network, we can offer full-service production and delivery while ensuring consistently high quality standards.
Die Kooperative benefits from greater organic reach.
The Northern Territory gains newsletter subscriptions thanks to the influencer campaign.
The announcement of branded keywords was pushed for Premier Inn.