Book a free initial consultation now
Make an appointment
marketing strategy
Hang the expense? That's not how we operate. We define realistic goals, develop workable strategies and plan suitable marketing measures that achieve great things even on small budgets.
Audience segmentation
Tarring everyone with the same brush is easy, but is short-sighted. We use data models to segment target groups according to their different sales potential and to maximise strategy efficiency by addressing them in a more targeted way.
Persona Development
To strike the right tone, we like to really get to know the audience. To do this, we visualise target groups by developing personas. This allows us to always devise tailored measures.
Channel scheduling
One way is to just play around a bit everywhere and hope that something sticks. Alternatively, you can analyse which communication channels are suitable for increasing sales and create a targeted mix of channels. We'll do the latter.
communication strategy
When we know our target groups and know how and where we can reach them efficiently, we let our creatives off the leash. This always results in clever tactics for the individual channels and well-timed messages.
KPI-based budget planning
We love key figures. And most of all, we love Key Performance Indicators. These allow us to plan every budget in such a way that it has the greatest possible impact and becomes a revenue booster on the selected channels in a short period of time.
marketing calendar
We may not have Nostradamus to assist us, but we can still predict what's coming. All we need to do is look at our annual planning for all of a project's marketing activities, including all responsibilities and areas of competence.
action planning
Surprises are for parties. That is why we methodically prepare every communication measure, carefully calculate every project, coordinate all timings systematically and describe each individual work package in detail.
