Northern Territory
LEADS FROM DOWN UNDER
Breathtaking landscapes, ancient culture, and pure adventure – that’s the Northern Territory in Australia’s far north. Vast, wild, and full of untold stories, it's a dream destination for young travelers. But how do they get it on the radar of Gen Z in Europe?
To make this unique place stand out, we teamed up with the Northern Territory to launch a social media campaign focused on lead generation – and made sure it spoke the right language.
Challenge & solution Australia is far away – and let’s face it, not exactly cheap. So how do you convince a generation that’s still in uni, on a gap year, or figuring out what’s next, to pack a backpack and head to the other side of the world? The answer: with the Backpacking Academy.
The Northern Territory came up with this playful academy concept that connected the idea of studying with the adventure of traveling. Users could sign up for a newsletter and apply for a Working Holiday Visa. For the German market, we developed the right story and found the perfect travel influencer to create short, relatable videos for social media that hit the tone and timing perfectly.
The result? A campaign that took of – and with a cost of just €4.85 per acquired lead, it was as efficient as it was inspiring. Big impact, Northern Territory style.
Success in figures
Ideation
We lay a solid foundation for higher revenue. To achieve this, we tackle a specific challenge, craft a targeted and well-thought-out creative brief, and develop ideas that drive sales.
CONTENT CREATION
For maximum brand growth, we analyze each advertising channel individually. We create tailored content for all communication channels to generate the highest possible attention for the brand.
PRODUCTION & IMPLEMENTATION
We make every campaign asset come to life. Thanks to our network, we can offer full-service production and delivery while ensuring consistently high quality standards.
MEDIA PLANNING
For a campaign to truly make an impact, the right media strategy is essential. We define the relevant Key Performance Indicators (KPIs), create a channel-optimized media plan, and ensure maximum reach.
DISTRIBUTION CONTROL
The campaign is running, and it's running well. To ensure it stays that way, we continuously analyze the current data and optimize the campaign for the defined key performance indicators.
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The announcement of branded keywords was pushed for Premier Inn.
With Premier Inn, we achieved a low cost-per-engagement (CPE) across all placements.