Premier Inn

Well-rested online marketing

Our customer:
Our customer: Premier Inn is the fastest-growing hotel chain in Germany.
Our task:
Our task: We where required to optimise digital brand campaigns in order to increase sales and reduce acquisition costs through efficient always-on marketing.
Services
Ideation
Content creation
Production & implementation
KPI-based budget planning
Channel disposition

MASTER KEY

Emotional storytelling is the secret to all successful campaigns.

VIP SUPPORT

Using the relevant KPIs, we taylor the funnel strategy to the most important target groups.

BACK OFFICE

In the background, a performance modelling concept with sophisticated targeting and solid tracking ensures efficiency and measurability.

UPGRADE

15
%
Increase in searches for branded keywords
75
%
Increase in return on ad spend

LOBBY

We meet target groups in their digital living rooms and use suitable formats to generate greater brand awareness.
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ALL-INCLUSIVE

With varied content, we communicate different brand features to suit specific target groups.
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“The mix of creative content and strategic distribution creates synergies, reduces costs and improves our results.”
Andreas Aufmkolk
Senior Marketing Manager Premier Inn Germany
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