Travelling the relaxed Australian way

Qantas Airways

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Why travelling with Qantas is unique? The experience of one of t e oldest airlines in the world, highest quality and security standards and something you will never find anywhere else: the warm and kind Australian service.

But: Within the last years, exactly this important message has been neglected in communication in Germany. So it was time to bring back the „Spirit of Australia“ into the new sales material.

On air: since March 2017

Campaign for RMV Frankfurt

traffiQ Lokale Nahverkehrsgesellschaft Frankfurt am Main mbH

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Frankfurt is connecting a bunch of facets in an equally surprising as well as relaxed way. This applies to the local public transport, too. And with us, actually, it “becomes a shoe.”

The first work for our new client traffiQ was the continued development of the campaign „Typically Frankfurt.” According to the motto „Here you can reach everything,” the campaign connects both the characteristics and the advantages of the route network in an extraordinary way.

The motives illustrate the Frankfurt way of movement: dynamic, trendsetting and impressively versatile. Currently, the first motives can be seen in the cityscape of Frankfurt and in local media. Further will follow in the next months.

On air: since November 6th, 2017

Information-campaign for the new Lohrbergbus

traffiQ Lokale Nahverkehrsgesellschaft Frankfurt am Main mbH

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Frankfurt’s Lohrberg is a popular destination for the young and the young at heart. Especially on sunny weekends the townsfolk loves to visit it. But, unfortunately, too may do it by car. The consequences are annoying for all participants: die few parking spaces are instantly occupied, access roads and parked cars thoroughly blocked, and the residents and leisure gardeners’ patience is severely stressed. And, after a relaxing excursion, the dirty and mud-covered kids hop into the clean car and finally cause a not so relaxing experience.

These are some of the reasons why the “Lohrberglinie 83” was relaunched at Easters 2018. At Saturdays, Sundays and during public holidays, it comfortably takes visitors from the Friedberger Warte to the Lohrberg and back.

We accompany this relaunch with an information-campaign using billboards, newspaper ads, a bus-stop design and further measures.

On air: March/April 2018

Congratulation ad “40 years of BILD Frankfurt”

FRAPORT AG

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BILD Frankfurt becomes 40 years old. Our client FRAPORT would have missed the opportunity to honour an inherent part of the region.

Therefore we let the airport morph into a cake.

On air: April 2018

Exclusive benefits for building society saver clients

VALUEMALL GmbH + PSD Bank Koblenz

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VALUEMALL is an exclusive added-value-world in form of an e-commerce-Platform. It provides customers of cooperative banks and organisations special offers fitted to their age and lifestyle.

Since May 2018 VALUEMALL´s client PSD Bank Koblenz provides an exclusive added-value-world for their building society saver clients to differentiate from competitors and to offer their clients strong benefits for constructing, renovating and furnishing their homestead.

We have been supporting the project since its first day, while we are responsible for the development of the platform (UI and UX Design) and its marketing. We provided a bunch of actions concerning an omni-channel-strategy at the launch of the platform and we are continuously developing them.

On air: since May 2018

Image campaign for RMV Frankfurt

traffiQ Lokale Nahverkehrsgesellschaft Frankfurt am Main mbH

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Our task was to further develop our “Typically Frankfurt”-campaign right into the different districts. Therefore, the campaign centres around Rödelheim, Praunheim and Niederrad as well as their inhabitants, whom we actively involve.

The campaign immediately shows the character of every district: unusual pictures illustrate their unique atmosphere in connection with the movement through public transport. The motives indicate: wherever you use the perfectly developed public transport network in Frankfurt, it reliably takes you to your destination. Whether at the indulgence- and music-loving Rödelheim, the dynamically and down-to-earth Praunheim or the divers and colourful Niederrad – the public transport perfectly meets the district’s needs.

The campaign is visible in at the different districts as well as in local newspapers. A direct mailing draws further attention to the campaign and the competition in which we asked the audience how they use the public transport in their district. The reward: three times 795 € prize money. 795 € is a strange number? Yes, but this is exactly the quantity of kilometres of the public transport route network in Frankfurt.

On air: August/September 2019

Image campaign for Premier Inn

Premier Inn GmbH

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Great Britain’s top rated hotel brand is expanding and is expected to operate 20 sites in Germany by the end of 2020. However, brand awareness is rather low over here so far. We are committed to change this.

In order to attract attention, we are borrowing several clichés in a humorous way. Our first campaign motive points out, how to make oneself comfortable in Hypnos’ royal beds: the round has to go into the square!

Together with our partner Bplus we developed a campaign concept, which includes both always on measures as well as components focussed on new sites opening. The campaign will be present in programmatic display ads, Social Media, native ads and in the cityscape of new sites in digital out of home media. Besides strategy, conception and implementation were also responsible for media planing and media buying.

On air: January to April 2020