As a cooperation between HessenAgentur and Stadtwerke Offenbach, the electromobility department bundles electromobile networks with project partners from industry, science, politics and administration throughout Hessen and at the same time operates as a central point of contact for companies interested in electromobility.
We designed the first news magazine for the Electromobility Department, “eNews”, and have since then been responsible for its implementation, from layout to printing. With the biannual magazine, the department informs network partners and interested parties about topics related to electromobility in Hessen.
traffiQ Lokale Nahverkehrsgesellschaft Frankfurt am Main mbH
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Our task was to further develop our “Typically Frankfurt”-campaign right into the different districts. Therefore, the campaign centres around Rödelheim, Praunheim and Niederrad as well as their inhabitants, whom we actively involve.
The campaign immediately shows the character of every district: unusual pictures illustrate their unique atmosphere in connection with the movement through public transport. The motives indicate: wherever you use the perfectly developed public transport network in Frankfurt, it reliably takes you to your destination. Whether at the indulgence- and music-loving Rödelheim, the dynamically and down-to-earth Praunheim or the divers and colourful Niederrad – the public transport perfectly meets the district’s needs.
The campaign is visible in at the different districts as well as in local newspapers. A direct mailing draws further attention to the campaign and the competition in which we asked the audience how they use the public transport in their district. The reward: three times 795 € prize money. 795 € is a strange number? Yes, but this is exactly the quantity of kilometres of the public transport route network in Frankfurt.
For the past five years, Die Kooperative has been pursuing the vision of creating an entirely independent food supply with high socio-ecological standards as a cooperative. This endeavour provides fresh organic products and empowers small local businesses.
Right from the start, we were enthusiastic about this idea and are all the more pleased that we’ve been able to accompany the team led by Caro and Christoph on this journey since mid-2022. We began by developing a new brand positioning and a new corporate design.
Over the last few months, in various photoshoots, we have created new visuals and campaign motifs for various themes. Furthermore, we are marketing sparring partners, supporting the development of a new online store and content management.
A milestone of our work is the new website. In collaboration with the Digital Lions, we have brought our first fair trade website to life. The Digital Lions are training young people in Kenya, providing them with a brighter future and a decent life. We are more than happy to support this initiative.
Since July 2023, we have also become investing members of Die Kooperative, and can thus let part of our own capital have a positive effect on the environment and society. So we don’t just let ourselves work for a good cause, but also our money..
