“Australia isn’t just a place you see, it’s a place you feel.” This was the motto for a campaign to showcase the travel destination Australia with its range of facets (scenic, culinaric and cultural). It was placed in an editorial environment connected to a travel offer from Etihad Aiways. We concentrated on a thematic focus and, therefore, developed customized and prepared content-elements (texts, pictures and videos). These elements were accomapnied by display and text ads, in order to ensure traffic on the australia.com landing page. Simultaneously, a nationwide TV and cinema campaign provided the required awareness.
On air: Januaray to March 2016