Finally, being a grown up, finally having the possibility to live independently – finally being able to travel the world and see Australia! That is the dream of a lot of young adults. When they are travelling as a Working Holiday Maker, collecting their own experiences, they eventually notice what their parents have given them all the time: Love, confidence, support and much more.
High time to say thank you to the parents! With a trip to Australia, for instance, where you can show them in person: „Without you I couldn’t experience all this!“ Exactly this we have chosen as a central issue for Tourism Australia: We invited Working Holiday Makers to participate in a competition to win a visit of their parents to show them their Australia and travel together. Amongst all entries one trip to the Northern Territory and one to Western Australia were drawn.
What the winners did not know: that they won the first prize. They were told it was “only” a domestic trip without their parents. The young adults only realized their luck, when their parents suddenly appeared out of the blue.
We accompanied the winners and captured the emotional stories in two films showcasing the joy of all family members as well as Australia as a unique travel and adventure destination. The different seeding-measures in the social networks and numerous video placements are accompanied by activation-measures to inspire people to directly book at STA Travel. The landing pages for Western Australia and the Northern Territory are giving some background information about the story and inspiration for trips to Australia.
On air: July to September 2017