Imagine there are elections and no one cares … That was what we wanted to avoid for the SPD Sulzbach in the local elections 2016. Therefore we developed a campaign to activate SPD voters and win new ones. The claim of the multi-channel campaign was „Wir schreiben SULZBACH groß.“ and was focused on the key subjects of the local SPD. To stand out, the design is young and up to date which made a striking difference to the competitor’s campaigns. We developed outdoor posters, print ads and distributed “Bürgerbriefe” to all households in Sulzbach weekly. The campaign was closed with public events and the first edition of the „Sulzbacher Klartext“.
On air: January to March 2016