Lagardère Travel Retail
By now, the travel booktrade tries to defy the growing competition of online booksellers and develops relevant offers to stay competitive in future. At RELAY books ordered online will be delivered to your RELAY shop of choice and can be picked up there. This is saving a lot of trouble with package deliveries and provides great comfort to commuters, who regularly pass a branch of RELAY on their way to work. Posters, Flyers, bookmarks and in-store measures created awareness for this relaxed way of distribution on shop.my-relay.de.
On air: March/April 2016