We fight for strong ideas deeply affecting people. Our core service is the development of concepts putting clear messages into perspective – for brands, campaigns or individual measures.
A brand’s personality and products should be strikinlgy highlighted, be noticed and loved by its target group – we care for this with our ideas. Due to increasing tangible brand images, this will be more important in future. An increased individualisation and complextity in all social areas has lead to growing need of orientation in our society. Brands can offer it. But only if they have a strong personality with clear values and qualities. We do everything in our power to make sure brands have these personalities or get them.
Meanwhile we are facing more complex tasks, which require a clear focus on both relevance and measurability and which can be controlled by a well conceived steering system.
Today campaigns can only be successfull, if content and distribution are thought together right from the beginning and are connected in an agile process to ensure high adaptability as well as fast response options to tight schedules and short-term changing conditions. Therefore, we developed CAMPAIGNING+ as a new way of working and thinking, to ensure a perfect match between creativity and distribution.